Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > DoubleClick Bid Manager reports?

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Here is the answer to the question Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > DoubleClick Bid Manager reports? Below is the solution for this question

ASS 3 1. Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > DoubleClick Bid Manager reports?

The All Traffic > Source/Medium report does not include view-through sessions

The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > DoubleClick Bid Manager reports use the DoubleClick attribution model (DCM Model)

All Traffic reports use the date range set in Google Analytics while the Acquisition > DoubleClick Bid Manager reports report sessions during the lookback window

The All Traffic > Source/Medium report may be sampled while the Acquisition > DoubleClick Bid Manager reports are always unsampled

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