Why is a digital-first brief an important part of the campaign process?

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Here is the answer to the question Why is a digital-first brief an important part of the campaign process?  Below is the solution for this question

Why is a digital-first brief an important part of the campaign process?

It ensures all teams are aware of budget, the parameters of the project, and how to execute the key messages.

Or It gives teams a sense of what the key performance indicators for the project will be and what the key message will be for their channel.

It stimulates people to come up with creative, diverse, and expansive solutions befitting a digital landscape.

It provides ample detail and prevents contributors from going off message and out of scope.

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