What motivates students when choosing a university?

By: answerout95328756


We invite you to get acquainted with the overall results of the study of the issue of motivation in the choice of university, as well as to find out what is the decision-making process when choosing an educational institution from the point of view of psychology.

What motivates students when choosing a university?

Under the conditions of fierce competition among educational organizations, the question of motivation in choosing an institution of higher education is more than relevant. Moreover, it has practical value, as it allows us to identify the main criteria that guide young people in their choice of institution, and which the university must meet. In turn, the compliance of the university with the main criteria for the choice of applicants allows employers to determine the prospects of cooperation with the educational institution: the less popular the university is among young people, the more likely it is that mid-level professionals will come out of its walls.

Thus, that the study of motivations for the choice of the university contributes not only to improving the quality of educational services (improving the management of the educational process, adjusting curricula, changing the policy of the institution, etc.) but also reveals the problems of the educational system and the state as a whole. We offer you to get acquainted with the generalized results of the study of this issue, as well as to find out the decision-making process when choosing a university in terms of psychology.

Decision-Making is one of the Processes of the Psyche

According to specialists, decision-making is one of the processes of the psyche that displays human qualities: on the one hand, limitations peculiar only to humans (social and psychological influences, the influence of emotional factors, etc.), and on the other hand, the possibility of responsible choice.

Depending on which mental processes prevail, the decision made may have the character of a logical conclusion or an emotional preference. It should be noted that the choice of university is a unique situation, as it has rich content reflecting the whole system of life attitudes and personal motives. At the same time, the process of making a decision to choose an educational institution is impossible without such a concept as motivation.

The process of formation of motives is influenced by the personal characteristics of a person, depending on which motivation can be impulsive or controllable:

  • impulsive motivation - a tendency to implement situational actions with minimal thinking about options for action and their consequences;
  • controlled motivation - characterized by a pronounced regulation of actions, based on a detailed analysis of possible ways to achieve the goal.

If we talk about making a decision in terms of choosing a university, young people make two decisions at once when applying to a particular educational institution:

  • The decision about professional choice (i.e., which profession the applicant wants to pursue);
  • the decision on the choice of educational services (i.e., the choice of a particular university among other alternatives).

Both of these decisions are made on criteria that have been identified in the study of choice motivation.

Basic Criteria for Choosing a University and Profession

Considering the numerous studies of the motivations for choosing a university, based on surveys of students of various institutions of higher education, we can identify several basic criteria for determining the most appropriate educational institution for the requirements of the applicant.

  • Fame and prestige of the university - usually determined by analyzing different ratings and studying public opinion;
  • Convenient location - if the educational institution is located in another city, such factors as accessibility and convenience of moving from one city to another, as well as convenient location of the educational building are considered;
  • Employment - the extent to which the institution promotes the employment of its graduates;
  • Material and technical base - we are talking not only about the equipment and convenience of classrooms but also about the library, sports/gym, medical center, canteen, access to high-speed Internet;
  • The professionalism of teachers (high quality of education) - the degree of professionalism of the teaching staff can be learned both through personal communication with the students of the university and by studying the scientific works and other publications of teachers. In fact, this is a very important criterion, because a student's understanding of the subject depends on the level of teaching, otherwise, he or she will always be thinking about where to get help with my essay;
  • Availability of international practice and internships - many universities, interested in the quality and versatility of their students, signed agreements on cooperation with various foreign enterprises and educational institutions that allow students to acquire not only knowledge but also work experience abroad.

When talking about the criteria for choosing a profession, based on the same research, we can distinguish such main factors influencing the choice, as:

  • the prestige of the profession and career development;
  • remuneration of work;
  • privileges in admission;
  • ease of study;
  • opinion of relatives and friends;
  • opportunities for additional earnings.

To summarize, we can make an unambiguous conclusion: many universities, which are interested in applicants, should pay much attention not to advertising in the media or self-presentations in some expert sources, but to increasing their prestige and achieving leading positions in various ratings. In addition, the administrations of educational institutions need to care about improving the material and technical base of universities and concluding agreements on cooperation with potential employers.

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