What did fashion brand Burberry do to revolutionize how marketers use social media?

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Here is the answer to the question What did fashion brand Burberry do to revolutionize how marketers use social media?. Below is the solution for this question

50. What did fashion brand Burberry do to revolutionize how marketers use social media?

Ran a massive Facebook campaign to advertise their brand to fans

Developed a highly successful public relations campaign that used social media to share their messages

Invited their fans to share photos of their trench coat

Began working with a famous influencer to take over their Instagram feed

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