True or false? There should be one person who is tasked with creating and maintaining your buyer personas.

Here is the answer to the question True or false? There should be one person who is tasked with creating and maintaining your buyer personas.. Below is the solution for this question

48. True or false? There should be one person who is tasked with creating and maintaining your buyer personas.

True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.

True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona.

False – If one person is in charge of personas, they’re point of view will be disproportionately represented in the personas they produce.

False – Personas should be created and maintained by a cross-functional task force that operates with a flat structure where no one member of the team has any more authority or responsibility than any other team member.

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