Moz Academy The Fundamentals of SEO Client Prospecting Quiz Answers

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Total Questions – 25

URL Of Exam – https://academy.moz.com/the-fundamentals-of-seo-client-prospecting

1 – What is SEO client prospecting?

(A) The poaching of SEO clients from other agencies

(B) The process of searching for potential customers, in order to develop new business

(C) Helping SEO clients find gold in a river

(D) None of the above

2 – Who should you prospect for SEO?

(A) Businesses who don’t have websites

(B) Businesses who have heard of SEO

(C) Businesses who need SEO

(D) None of the above

3 – Why do medical professionals need SEO services?

 

(A) People search for a provider when they’re experiencing symptoms or pain

(B) Patients are having a hard time finding providers

(C) The healthcare industry is stagnant and needs SEO

(D) None of the above

4 – True or False: Currently, there are about 200 million active websites.

(A) True

(B) False

5 – Which of the following is a reason to filter a prospect OUT as a potential client?

(A) Their site is ranking on the 2nd page of Google

(B) They have a budget for SEO, but haven’t spent it yet

(C) Their site is ranking on the 1st page of Google for most keywords

(D) None of the above

6 – What happens when prospecting is missing?

(A) Your prospects feel loved and respected

(B) You spend valuable time chasing the wrong opportunities

(C) You gain opportunities without any effort

(D) None of the above

7 – What Is Lifetime Customer Value?

(A) Actual total revenue a client can bring to your agency for the length of your relationship

(B) A prediction of the total revenue a client can bring to your agency for the length of your relationship

(C) A prediction of the amount of time spent on a customer’s account for the length of your relationship

(D) None of the above

8 – Why does Lifetime Customer Value matter?

(A) It helps determine which customers have the most SEO knowledge

(B) It excludes data from prospecting

(C) It doesn’t matter that much

(D) None of the above

9 – True or False: Minimum LCV = (monthly amount) x (number of months the customer uses your service)

(A) True

(B) False

10 – What does Retention Rate LCV take into account?

(A) How long a client ranks on the 1st page of Google

(B) The average retention rate for a specific industry with an agency

(C) How long one client stays with an agency

(D) None of the above

11 – True or False: A small, one-person business selling pet grooming services likely has a high LCV.

(A) True

(B) False

12 – Which of the following has the highest LCV?

(A) Kapowski Orthodontics

(B) Winfield Landscaping

(C) Apex Water Filters

13 – How can you improve LCV?

(A) Upsell based on past client requests

(B) Limit the number of months you work with a client

(C) Lower your rate to compete with other agencies

(D) None of the above

14 – Where is a dental office prospect in the Sales Funnel if they’re asking, “How can I acquire more patients?”

(A) Top

(B) Middle

(C) Bottom

(D) None of the above

15 – Where is a dental office prospect in the Sales Funnel if they’re asking, “How can build links to my dental office’s website?”

(A) Top

(B) Middle

(C) Bottom

(D) None of the above

16 – What can happen if you take a Bottom of Funnel approach with a Top of Funnel Lead?

(A) It can help the lead understand SEO

(B) It can establish trust with the prospect

(C) It can come off as salesy

(D) None of the above

17 – What can happen if you take a Top of Funnel approach with a Middle of Funnel Lead?

(A) It can stall the process of moving the customer down the Sales Funnel

(B) It can establish trust with the prospect

(C) It can come off as salesy

(D) None of the above

18 – True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.

(A) True

(B) False

19 – Why should you create buyer personas?

(A) Buyer personas don’t have significance in the prospecting process

(B) Customers receive them, and they help them better understand SEO principles

(C) Each type of customer is different, and buyer personas demonstrate that

(D) None of the above

20 – True or False: Buyer personas do NOT segment out the “bad apples” from the rest of your contacts.

(A) True

(B) False

21 – True or False: Interviewing current customers is a good way to build personas.

(A) True

(B) False

22 – Which of the following teams within your organization would be a good resource on the different types of customers you serve?

(A) IT Team

(B) Sales Team

(C) Executive Team

(D) None of the above

23 – Which of the following would NOT be included on a Buyer Persona?

(A) Communication preference

(B) Industry LCV

(C) Rank in Google

(D) None of the above

24 – What is an “Objection” on a Buyer Persona?

(A) Why your agency wouldn’t sign with a customer

(B) Why a customer isn’t ranking in Google

(C) Why a customer would not sign with your agency

(D) None of the above

25 – How many buyer personas should you create?

(A) Start with 1, and as you analyze, you’ll increase the number

(B) As many as possible

(C) 25

(D) None of the above

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