Mobile in DoubleClick Bid Manager Basics Answers 2021

Mobile in DoubleClick Bid Manager Basics Answers 2021

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Mobile in DoubleClick Bid Manager Basics Answers 2021

Mobile in DoubleClick Bid Manager Basics Exam Answers, Mobile in DoubleClick Bid Manager Basics Exam Answers 2021
Mobile in DoubleClick Bid Manager Basics Answers, Mobile in DoubleClick Bid Manager Basics Answers 2021

Mobile in DoubleClick Bid Manager Basics Answers 2021

1. What is a difference between an optimized mobile site and a desktop site?

A mobile website requires a device ID

An optimized mobile site is ideal for screens of various sizes

The mobile site always includes bandwidth intensive creatives

The mobile site’s purchase pathway must match the pathway on desktops

2. Tracking conversions in mobile apps uses what unique identifier?

International Mobile Equipment Identity (IMEI)

Brownies

Cookies

Resettable device IDs

3. Which DoubleClick tool can you use to research site inventory?

Planning widget

Google Web Designer

Inventory Availability report

Display Planner

4. What is a key benefit of generating a cross-device conversion report?

Cross-device conversions include interaction values for measuring time to purchase

The cross-device conversion ensures the user interacted with the ad, by either a click or video play

The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices

Cross-device has unique targeting parameters based on geography

5. Which report should you use to compare ad performance in mobile environments?

A General report, grouped by environment

A cross-channel performance report, grouped by creative

An Inventory Availability report, grouped by environment

An audience performance report, filtered by device, grouped by environment

6. Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?

Exclusively target users on Android devices

Build audience lists based on users who have visited mobile webpages that are pixeled

Use tracking pixels to obtain customer contact information and then send an email blast

Focus on premium ads and reaching an even broader audience

7. Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?

Generate an audience performance report, filtered by device, grouped by environment

Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type

Run a General report, filtered by environment, and grouped by URL/App

Run a cross-channel performance report, grouped by creative

Mobile in DoubleClick Bid Manager Basics Exam Answers 2021 (8-14)

8. Which customers can you potentially reach with proximity targeting?

Customers that are on the latest Android operating system

Customers that are running your mobile app

Customers that are near cellular network towers

Customers that are nearby targeted locations

9. Which mobile strategy might you employ to drive mobile app downloads?

Focus on premium ads to reach a broad audience

Serve retail coupons as mobile interstitials

Serve mobile ads to a single device ID

Promote the mobile app on brand relevant mobile apps

10. Your company has an agreement with a mobile carrier to deliver special offers to their customers. How do you show these customers (and only these customers) an offer code on your mobile ads?

Carrier

App collections

Wi-Fi

Operating system

11. Where do mobile web ads run?

They run in a custom-built mobile app that your developer created

They run on mobile apps and require specific code adjustments to support ad serving and tracking

They run on a browser installed on a mobile device

They run inside premium mobile apps that are aligned with your brand

12. You want to run animated mobile creatives that don’t require special plug-ins. What format do you recommend to your designers?

HTML5

SWF

Flash

SDK

13. After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher

The single-device conversions should be larger than the total cross-environment conversions, since they include everything

Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support

These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions

14. Which type of mobile ad is similar to the types of ads seen on desktop browsers?

In-app interstitial

Mobile proximity

Mobile web

Mobile in-app

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