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Format and Time Limit – Multiple Choice Questions with 60 minutes to complete the exam.
1 – What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)
(A) to guide your team’s social media tactics to do more of what’s working
B) to provide colleagues with relevant content to publish with the compose box
(C) to demonstrate the ROI of your social media efforts to more senior leadership in your company
D) to provide more accurate geo-location search results in your streams
E) to supply colleagues with data required for bulk uploader entries
2 – One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:
B) Engagement Rate
(E) All of the options in this list
3 – Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:
(A) a list of approved, global locations
B) an image match of a location landmark
C) a post office delivery code
D) latitude and longitude markers
A) Adding a stream to publish Twitter messages.
(B) Creating a stream to search a network for specific terms.
C) Adding a new Hootsuite user to your Twitter account.
D) Creating a Hootsuite Analytics board around mentions.
5 – When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself – which is it?
A) Scheduling when your Instagram post should publish.
(B) Publishing the image to your Instagram account.
C) Composing the text you’d like to accompany the image.
D) Selecting the image you’d like to publish.
E) Including a shortened Owly link that will accompany the post.
6 – Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?
A) Follower growth
C) Total posts
(D) Share of voice
7 – When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:
A) turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post
B) specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc.)
C) specifying under ‘Preferences’ the RSS feed topics you’d like excluded
(D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour
8 – Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ____________ for that conversation to stay on top of the action.
(A) comment stream
B) private message stream
C) geo-targeted auto response
E) external tag
A) it’s more efficient to gather metrics data in one place, rather than several different sources
B) metrics data that are updated in real-time
C) a highly visual, customizable interface
(D) highly accurate estimates of the monetary value of each like, retweet, share, and new follower
10 – What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)
A) download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
(B) enable email notifications for failed messages under ‘Preferences’
(C) review the ‘Past Scheduled’ calendar view in Publisher for entries colored red
D) regularly check Publisher’s ‘Rejected’ tab
(A) click on a time slot and choose new post/new pin
B) press “command N” for new and begin typing
C) create a new stream and click the plus sign
D) exit planner and open the Composer from the top right corner
12 – In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?
(A) insert an image from an Instream Tweet
B) uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
C) picking an image from the Media Library
D) uploading it directly from your computer
13 – Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ______________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.
(A) the Reports feature
B) the Metrics module
C) the Social Data feature
D) the Insights feature
E) the Analytics module
14 – When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”.
(A) Image posted to a Business account
B) Image posted to a Personal account
15 – It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)
(A) input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
B) convert the document into Hootsuite’s .hoot format and upload
(C) ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
D) input your messages into a text document using an up to date version of Microsoft Word
16 – Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. __________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.
A) Twitter streams
B) Twitter spaces
(C) Twitter lists
D) Hootsuite groups
E) Twitter groups
(A) an individual display of a specific metric.
B) a pre-set campaign template, targeted at specific social media objectives.
C) a tool for tracking the posts and conversations happening in your area.
D) an executive-level overview of common, aggregated metrics.
E) a pre-set display of line charts, tables, and tree maps.
A) a set of re-direct links provided to your organization’s administrator by Hootsuite
(B) a customizable, branded URL that also lets you track click-through statistics
C) one that contains a custom domain suffix, such as .io .ly .ing .love
D) a web address within a set of sub-domain names associated with certain industry segments
19 – When onboarding new team members in Hootsuite Analytics, we recommend ____________ to reduce the risk that something is changed incorrectly or accidently.
A) giving them monitored admin level permissions
B) creating dummy reports using fake social accounts
(C) sharing reports in read only form
D) having them share a coworker’s credentials
20 – After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?
E) Tabs and streams
A) the ability to track response times to incoming social posts
B) insights into publishing analytics, such as click-through rates, impressions, and CPCs
C) the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
(D) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
A) to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
B) to create a network specific search stream in the Engagement area
(C) to select the social profiles to which you want to publish your message
D) to monitor account activity on your social networks connected to Hootsuite
A) Publishing messages is how you’ll engage your audience.
B) Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
(C) Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.
D) Running reports is a vital part of demonstrating ROI.
(A) adding an Instagram account to Hootsuite
B) creating a stream
C) sharing account permissions with your team
D) scheduling a post
E) composing a message for your audience
D) Team Metrics
(F) Inbox & Settings
26 – Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.
A) Message Assignments
F) Content Library
27 – To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:
A) Hootsuite campaigns
B) geo-targeted messages
C) location tags
D) internal/external tagging
E) the Hootsuite Surveillance feature
(F) geo-search streams
28 – Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?
29 – If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:
A) the ‘Owl View’ in Hootsuite Insights
B) the overview feature in Hootsuite Metrics
C) the reports feature in Hootsuite Metrics
(D) the overview feature in Hootsuite Analytics
E) the reports feature in Hootsuite Social ROI
30 – Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?
A) send a direct message to a user
(B) publish an outgoing message with photos
C) like and reply
D) search for hashtags or keywords
E) retweet and like
31 – Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send __________ that notify you when scheduled Instagram posts are ready to be published.
A) owl post deliveries
B) email notifications
C) text messages
(D) push notifications
E) calendar reminders
32 – Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?
A) the content library
(B) tabs and streams
C) the compose box
D) the apps directory
33 – Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:
A) to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
B) to view analytics on your YouTube channel and videos
C) to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
(D) to vet incoming comments on your channel or specific videos by approving or deleting them
E) to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience
34 – You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ___________.
A) premium account
(B) business account
C) paid account
D) personal account
E) certified account
35 – To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ____________ stream.
(B) Published comments
D) YouTube engagement
36 – _______ are created within _______, similar to how you create individual files within a broader file folder.
A) Libraries; Engagement
B) Tabs; social networks
(C) Streams; tabs
D) Engagements; Publisher
E) Arrows; columns
A) Engagement Streams
B) App Directory
(C) Message Composer
(D) Account Settings
(E) Quick Search
A) the ability to automate all your social media activities (i.e., Autopilot)
(B) the ability to schedule and publish messages to multiple accounts at once
C) social media analytics and metrics
D) geo-locating conversations and geo-targeting messages
39 – When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:
C) ‘Unlimited Permissions’
(E) ‘Can Edit’
A) Hootsuite App Store
B) Partner Upgrades
C) Hootsuite Library
D) Hootsuite Plug-ins
(F) App Directory
41 – When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.
(A) you have scheduled it or clicked ‘Publish’
B) you have admin permissions or higher
C) you have unlocked the draft for editing
D) you have approval from a Super-Admin
42 – Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?
A) Do not schedule them which will trigger Hootsuite to automatically assign a time
B) Use Hootsuite’s Bulk Compose feature.
(C) Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
D) Schedule the publishing time when composing the draft, cross-referencing with a calendar.
E) Use the Auto-Publisher, and set the cadence for everyone 12 hours.
A) contains additional security features
B) contains additional security features
(C) can be integrated across your entire dashboard, rather than just within a stream.
D) can only be used in one stream at a time.
44 – Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?
A) Assignments made from Mobile are not visible in the desktop dashboard.
B) Assignments functionality is available in desktop dashboard only.
(C) Assignments made from your desktop dashboard will be visible on mobile, and vice versa.
D) Assignments is a feature exclusive to Hootsuite Mobile.
45 – The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:
A) Campaigns and Content Library
B) Content Library and Online Education
(C) Assignments and Approvals
D) Approvals and Campaigns
E) Search and Assignments
A) a scheduled time and a photo
B) a caption and a photo
C) a target audience and a link
(D) a photo and a link
A) suggested copy for creating high performing posts
B) anticipated trends for your future posts, based on past performance
(C) stats for posts published both natively and through Hootsuite
D) your share of voice for keywords and hashtags
A) to block them from commenting or re-sharing your posts to send targeted direct messages in bulk
B) to boost the SEO of your posts
C) to group together your published tweets by topic for easier reference
(D) to create a focused feed of similar users such as industry influencers, advocates, or competitors
49 – You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:
A) custom top-level domain suffixes
(B) vanity URLs
C) enterprise URLs
D) a batch of custom redirect links
50 – A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:
A) Templates, which are individual displays of a specific metric
(B) Tiles, which are individual displays of a specific metric
C) Overviews, which are pre-set collections of metrics data
D) Trendwatchers, which are pre-set displays of line charts, tables, and tree maps
E) Campaigns, each of which are targeted at a social media objective or goal
A) it automatically edits any image you upload into a more ‘pin-able’ version.
(B) you can schedule and post to multiple accounts and boards at the same time.
C) it guarantees your pin will receive more engagement than posting natively.
D) the Composer window suggests popular content for you to repin.
52 – What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?
A) Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
B) When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
(C) Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
D) Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
E) Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
A) the ability to schedule and publish messages to multiple accounts at once
B) geo-locating conversations and geo-targeting messages
(C) the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
D) the ability to monitor conversations and engage with your audience across multiple social networks
54 – Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?
A) Draft Variation
B) Compose Array
(C) Duplicate a Draft
D) Message Cascade
55 – The data shown in the Post Performance area within Hootsuite Analytics is updated for the first ____ that a post is live.
A) 7 days
B) 24 hours
C) 14 weeks
(D) 31 days
A) select or deselect your existing social networks you’d like to connect to with your Hootsuite account
B) pick the social networks for which you’d like to generate a statistics report about your publishing efforts
C) select the social networks you’d like to monitor for activity relevant to your brand
(D) identify the social networks to which you’d like to publish your message
57 – When using Hootsuite’s bulk composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite.
A) 2 hours
B) 30 minutes
C) 1 hour
(D) 10 minutes
58 – When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?
B) a gentle owl hoot followed by the sound of wind blowing through the trees
(C) push notification
D) text message
E) calendar reminder
A) Campaigns and Content Library
B) Search and Assignments
C) Approvals and Campaigns
D) Content Library and Online Education
(E) Assignments and Approvals
A) assigning an incoming social message to a team member for a response
B) publishing a social media message to several social media accounts
C) giving a top performing organic social post a paid boost
(D) creating a new stream for engaging with your audience
E) adding a social network to your Hootsuite dashboard
F) running an analytics report to demonstrate ROI
61 – Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?
D) App Directory
A) a location search stream, with geocode set for your specific location
B) where you set up user-generated content contests
(C) a fully customizable, real-time display of social metrics data
D) you undertake audience testing to determine the best ad product to purchase
E) where you set the parameters for a Hootsuite social media campaign
A) Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.
B) Streams provide account analytics, Tabs are where geo-searches are performed.
C) Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
(D) Steams display content from your social networks, and Tabs house a collection of streams.
64 – Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?
A) like and reply
B) retweet and favourite
C) search for hashtags or keywords
D) send a direct message to a user
(E) save a composed message as a draft
65 – Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:
A) your home country
B) pre-set topic areas
(C) specific physical locations or regions
D) private profiles or closed networks
E) specific social networks
A) editing a message
B) rescheduling a post
C) viewing tags
D) composing a message
(E) perform a geo-search
67 – When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?
A) Selecting the image you’d like to publish.
B) Adding links you’d like to publish with your image.
(C) Publishing the image to your Instagram account.
D) Scheduling when your Instagram post should publish.
68 – If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite ________ is an important product area for you to familiarize yourself with.
A) Approvals Queue
C) Content Library
A) Hootsuite Metrics
B) Hootsuite Social ROI
C) Hootsuite Solutions
(D) Hootsuite Analytics
E) Hootsuite ROI Calculator
70 – With Hootsuite’s Mobile App you can share __________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.
A) message approvals
B) Publisher calendars
E) content libraries
(A) Launch Menu
B) Extensions Dropdown
C) Analytics Dashboard
D) Settings Panel
72 – There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?
A) using the bulk uploader
B) from within the calendar view in the Publisher
(C) from the drop down menu in a search stream
D) from within the Compose box (manual and auto-schedule)
73 – The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?
(A) to put your analytics results in a more historical perspective
B) to provide an estimate of future trends
C) this is not a feature of the overview module
D) to add fullness to your metrics reports
E) to make it easier to generate ROI reports for key stakeholders
A) Hootsuite Ads
B) Hootsuite Metrics
C) Hootsuite Campaigns
D) Hootsuite Publisher
(E) Hootsuite Analytics
A) schedule when your message should publish
B) convert a web address into a shortened, trackable owly link
C) track character count limits for the social networks your posting to
(D) search for mentions of your company name
E) pick the social profiles to which you want to publish your message
76 – By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:
(A) full editing rights to that report
B) admin permissions for that report
C) team admin permissions for that report
D) partial editing rights
77 – When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message?
(A) send now, auto-schedule, or schedule a custom time
B) send now or schedule a custom time
C) send now only
D) schedule a custom time only
E) Hootsuite Mobile does not allow publishing – only engagement functionality
78 – When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?
A) Save the message as a draft and then find it in the collaboration board with that team.
B) Publish the message to a social network, then click ‘assign to team or colleague’.
(C) Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
D) @Mention the team or team member in the drafted message before saving.
79 – _________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.
A) Comment trackers
(B) Search streams
E) Internal tags
A) approve large numbers of posts composed by junior team members
(B) schedule up to 350 messages at one time, including existing scheduled messages
C) publish the same message across hundreds of social media networks at once
D) add background music to all the YouTube videos in a playlist
E) send out hundreds of personalized direct messages to your Twitter lists
F) generate large amounts of SEO friendly copy, based on social marketing goals
81 – When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:
A) commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
(B) automatically posted to the social network you choose, with a pre-scripted message and a trackable link
C) put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator
D) blocked from your feed
82 – In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?
A) activities relative to your defined social media objectives
B) reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
C) reports feature a built-in ROI calculator that grade your company’s social
(D) reports provide your colleagues with continuous access to real time data, whenever they want it
E) reports include a qualitative analysis report indicating what you should do more of (and less of)
83 – Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?
A) Boolean operators after the phrase
B) asterisks around the phrase
C) @symbol after the phrase
D) ampersands before the phrase
(E) quotation marks around the phrase
84 – The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:
A) Partner Library
B) Explore tab
(C) App Directory
D) Hootsuite App Store
E) Hootsuite Impact tab
85 – Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘______________’.
A) YouTube Search
(D) Create Comment Stream
86 – Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature (pick two)
A) owly links provide higher resolution previews of the webpage being linked to
(B) owly links are trackable, which means you can track how many people clicked it
(C) owly links use less characters than regular URLs
D) owly links are prioritized by social networks
E) owly links are perceived as more trustworthy than regular URLs
87 – YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube __________. This lets you discover new videos based on keywords or key phrases.
A) content curation tab
B) suggested content
C) filter videos
(D) search stream
E) ‘My Content Finder’
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