Google Digital Garage Exam Module 9 Answers - Improve your search campaigns

Google Digital Garage Exam Module 9 Answers - Improve your search campaigns

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Google Digital Garage Exam is One of Google's Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 9 Exam Answers - Fundamentals of Digital Marketing Module no. 9

About Google Digital Garage Exam - Module 9

No. of Questions: 4
Score Required: 100%

Module: 9/26 - Improve your search campaigns

Google Digital Garage Answers - Check Your Knowledge - Module 9 (Skippable)

A. Achieve relevance with good structure

Anna is a commercial photographer.
She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.
Take a look at the ad below:
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

Bridal party photos

Candid wedding photos

Baby photoshoot

Newborn baby photography

Professional website photos

B. Get the most from your keywords

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site.

She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.
Which of the following keywords are the negative keywords?




Family photo


C. Fine-tune with keyword match types

Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.

Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.
Put the keywords in order of the broadest to the most restrictive.

Photography, portraits

Portrait photography studio

Movie themed portrait photography

Film themed portrait photography, low cost

D. How to know what’s working and what isn’t 

Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?


Enquiry page

Enquiry confirmation page Newsletter sign-up page

Google Digital Garage Exam Answers Module 9 ( Unskippable)

38. Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements

Higher ad positions on the search results page

Higher cost per clicks on your ads

Ads that will ensure more purchases

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39. When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site

Keywords with a poor search volume

Keywords that are excluded from a campaign

Keywords that are typed incorrectly

40. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match

Random Match

Direct match

Close match

41. What can conversion tracking in search help you measure?

How many transactions are completed on your site overall

How many people click on your SEM ad and end up browsing your site

How many people visiting your site from a search ad end up completing a purchase

How many customers your ad has converted into brand ambassadors

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Module 9 - Improve your search campaigns - Completed

This was about Module 9 of the Exam Improve your search campaign. We have Solved all Modules and all Exams. You can find
Module 10 Here.
The full Exam Google Digital Garage Exam Answers Is given here.
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