Google Digital Garage Exam Module 4 Answers - Plan your online business strategy

Google Digital Garage Exam Module 4 Answers - Plan your online business strategy

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Google Digital Garage Exam is One of Gogle'e Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 4 Exam Answers - Fundamentals of Digital Marketing Module no. 4

About Google Digital Garage Exam - Module 4

No. of Questions: 5
Score Required: 100%

Module: 4/26 - Plan your online business strategy

Google Digital Garage Answers - Check Your Knowledge - Module 4 (Skippable)

A. The benefits of an online strategy 

Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.

What should his first step be? – Define business goals

What should his second step be? – Write a mission statement

What should his third step be? – Identify his USP

B. Taking a business online 

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?

He should focus on duplicating his successful offline marketing efforts to an online audience – False

He should sell at a cheaper price on the website to attract more customers – False

He should identify his various online and offline audiences, and how best to engage them – True

He should consider paid online advertising as the sole means of promoting his business online – False

C. Understanding customer behaviour 

Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?

Website layout

Instagram account

Instructor’s Blog

Email marketing

D. How to stand out from the competition 

Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Which of the following actions should Bobbi take to identify opportunities for online business growth?

Hire a financial planner

Identify a USP

Ship to new countries

Build a SWOT analysis

Distribute feedback forms to suppliers

Review competitor websites

E. Using goals to improve business performance 

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?

Ensure 80% of clients use the gym’s online system to book personal training appointments

Increase how much money customers spend in the gym’s juice bar

A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’

Ensure 90% of new gym members book an induction session within the first two weeks of joining

Google Digital Garage Exam Answers Module 4 ( Unskippable)

15. What is the first step in creating an online business strategy?

Identifying business goals

Understanding what the competition is doing

Knowing the market

Aligning goals to the strategy

16. What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy

To help a business understand the customer journey online

To help a business reach a global audience

To give insight into specific customer groups

Click here for answers

17. Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

It gives businesses the opportunity to save money on online advertising

It provides customers with value every time they come into contact with a brand, helping build trust

It gives businesses an opportunity to collect more data from potential customers

You may also like: Google Ads Search Certification Answers 

18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness

Create an email campaign letting your customers know why you are unique

Film a video explaining your unique selling point and send it to employees

Create a press release and distribute it through your channels

19. What type of information can KPIs provide?

Audience segmentation

Long-term projections

Financial viability

Board decisions

Module: 4/26 - Plan your online business strategy - Completed

This was about Module 4 of the Exam The Online Opportunity. We have Solved all Modules and all Exams. You can find
Module 5 Here.
The full Exam Google Digital Garage Exam Answers Is given here.
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