Google Digital Garage Exam Module 4 Answers - Plan your online business strategyBy: Answerout
Google Digital Garage Exam is One of Gogle'e Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 4 Exam Answers - Fundamentals of Digital Marketing Module no. 4
About Google Digital Garage Exam - Module 4
No. of Questions: 5
Score Required: 100%
Module: 4/26 - Plan your online business strategy
Google Digital Garage Answers - Check Your Knowledge - Module 4 (Skippable)
A. The benefits of an online strategy
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
What should his first step be? – Define business goals
What should his second step be? – Write a mission statement
What should his third step be? – Identify his USP
B. Taking a business online
Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?
He should focus on duplicating his successful offline marketing efforts to an online audience – False
He should sell at a cheaper price on the website to attract more customers – False
He should identify his various online and offline audiences, and how best to engage them – True
He should consider paid online advertising as the sole means of promoting his business online – False
C. Understanding customer behaviour
Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s contact information.
Which of the brand’s touchpoints should Holly modify to help address her customer’s feedback?
D. How to stand out from the competition
Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Which of the following actions should Bobbi take to identify opportunities for online business growth?
Hire a financial planner
Identify a USP
Ship to new countries
Build a SWOT analysis
Distribute feedback forms to suppliers
Review competitor websites
E. Using goals to improve business performance
Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
Ensure 80% of clients use the gym’s online system to book personal training appointments
Increase how much money customers spend in the gym’s juice bar
A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
Ensure 90% of new gym members book an induction session within the first two weeks of joining
Google Digital Garage Exam Answers Module 4 ( Unskippable)
Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential customers
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18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels
Module: 4/26 - Plan your online business strategy - Completed
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