Google Digital Garage Exam Module 2 Answers - Your first steps in online success

Google Digital Garage Exam Module 2 Answers - Your first steps in online success

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Google Digital Garage Exam is One of Gogle'e Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 2 Exam Answers - Fundamentals of Digital Marketing Module no. 2

About Google Digital Garage Exam - Module 2

No. of Questions: 4
Score Required: 100%

Module: 2/26 - Your first steps in online success

Google Digital Garage Answers - Check Your Knowledge - Module 2 (Skippable)

A. Your Online Goals  

Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve?

Attract new customers

Gather customer feedback

Source new hair colouring products

Advertise extended opening hours

B. Building Your Online Presence  

Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.

Gather customer feedback – Email Survey

Tell customers about the extended opening hours – Social Media Page

Show customers Hamish’s latest hair looks – An online gallery

Help local customers find the new salon – A Map

C. Marketing Your Online Presence 

Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

Buy ad space on a search results page

Bid for keywords to display your content in search engines

Tag keywords within your website content

Optimise your website’s design

D. Analyse and adapt  

Despite his digital presence, the number of hits on Hamish’s website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

Show which pages of a website are most popular – Yes

Log which items of the website are clicked on – Yes

List which parts of the website a user doesn’t like – No

Identify where in the world visitors are logging on from – Yes

Google Digital Garage Exam Answers Module 2 ( Unskippable)

5. Which tool helps you measure the success of your website?

Keyword Planner

Ad Gallery

Ad Preview Tool

Analytics

6. Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes

The same content works across online and offline platforms

Use analytics to make informed decisions

Use analytics to track your customers across the Internet

7. Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce

Display advertising

Search engine marketing

Pay per click

Click here for answers

8. Which of the following statements is true when marketing your business online?

You need a website to show up in search results

You’ll reach a similar client base to the one you have in the real world

You’ll be seen by the same volume of customers whether you use search advertising or not

Social media is a great way to engage your audience

Module 2 - Your first steps in online success- Completed

This was about Module 2 of the Exam The Online Opportunity. We have Solved all Modules and all Exams. You can find
Module 3 Here.
The full Exam Google Digital Garage Exam Answers Is given here.
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