Google Digital Garage Exam Module 19 Answers - Deep dive into display advertising

Google Digital Garage Exam Module 19 Answers - Deep dive into display advertising

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Google Digital Garage Exam is One of Google's Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 19 Exam Answers - Fundamentals of Digital Marketing Module no. 19

About Google Digital Garage Exam - Module 19

No. of Questions: 5
Score Required: 100%

Module 19 - Deep dive into display advertising

Google Digital Garage Answers - Check Your Knowledge - Module 19 (Skippable)

A. Making display ads meet your goals

Text-based ad

Video ad

Image and text ad

B. Understanding ad networks

Tweet the video link to his friends

Email website owners to ask if they will feature his video

Use an ad network such as Google Display Network

Share the video on his Facebook page

C. How retargeting works 

Colin is getting a lot of traffic to his podcast website, but not many subscribers. He has budget to design three display ads to encourage people back to his website to subscribe. Colin came up with a list of target groups that he’d like reach with his ads. Help him to cross off the two least useful target groups from his list.

People who visit his site

People who search for TV-related podcasts

People who have started (but not finished) the subscription process

People who download his e-catalogue

Commentators on film forums

Google Digital Garage Exam Answers Module 19 ( Unskippable)

80. In what way can display advertising be effective?

It guarantees more visitors to your site

It guarantees increased sales

It drives traffic to your website

It improves your ranking in search engines

81. Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad

The cost of each ad you publish

The cost of creating the ad

A prediction of sales you can make from your ad

82. Which of the following is true when purchasing ad placements on an advertising network?

You always need to contact the owner of the website to buy ads on their page

The network provides data on the click-through-rate

The network provides names of the people who click your ad

The network will continue to show your ad for 7 days once your budget has expired

Click here for answers

83. If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up

Redesigning your website

Creating a Facebook page for your business

Retargeting with a display ad that has a discount coupon

84. What is the first step of display retargeting?

Sourcing keywords

Defining your audience

Writing content

Setting a call to action

Module 19 - Deep dive into display advertising - Completed

This was about Module 19 of the Exam Improve your search campaign. We have Solved all Modules and all Exams. You can find
Module 20 Here.
The full Exam Google Digital Garage Exam Answers Is given here.
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