Google Digital Garage Exam Module 17 Answers - Connect through email

Google Digital Garage Exam Module 17 Answers - Connect through email

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Google Digital Garage Exam is One of Google's Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 17 Exam Answers - Fundamentals of Digital Marketing Module no. 17

About Google Digital Garage Exam - Module 17

No. of Questions: 6
Score Required: 100%

Module 17 - Connect through email

Google Digital Garage Answers - Check Your Knowledge - Module 17 (Skippable)

A. Email marketing basics 

Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?

It’s a good way of keeping customers informed about products

It helps customers talk to each other via email

It will let me send info about dog-related products to customers who have dogs

It lets customers email me if they have problems or questions

B. Your email marketing options

Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?

They make it easier for customers to sign up to receive marketing emails

They can help you create a customer database

They write marketing emails for you

They make it straightforward to send out personalised emails

C. Crafting great marketing emails

Steph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she select to use in the subject line of the email?

Hi John, do you have a new puppy?

Save ££££s on PUPPY FOOD!!!!

MEGASALE on food for PUPZ!

D. Managing successful email campaigns

Steph is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action?

Open rates

Clickthrough rates

Weekly sales

Trash rates

E. Measuring success in email marketing 

Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website. What is the drawback of this metric?

The reason for the rate being higher or lower is not known

The less people that open the email, the lower the rate

It doesn’t track the number of bounces 

Google Digital Garage Exam Answers Module 17 ( Unskippable)

71. Which of the following will you need to start an email marketing programme?

A collection of email templates

A ‘Contact Us’ form

A way to collect people’s email addresses

A set budget

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72. Which of the following is a common feature of email marketing platforms?

Personalised, custom templates

A free list of email addresses you can target

A feature allowing users to unsubscribe from your emails

Automation of your search ad campaigns

73. Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best

Send the same generic and simple message to your entire contact database

Include enough content in the email so there is no need for them to click away to read further elsewhere

Only include a call-to-action on the landing page you’re linking to in the email

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74. If the open rate of your emails seems low, which of the following could help you fix that?

Redesign your website

Change the colour of the buttons inside your email

Send your emails to more contacts

Adjust the subject line of your email

75. Which of the following statements is true when it comes to running email campaigns for a business?

There’s no need to use sponsored ads within your email marketing

There’s no need for analytics when it comes to email marketing

You need to include personal contact details

You can use any imagery, despite copyright

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Module 17 - Connect through email - Completed

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