Google Digital Garage Exam Module 16 Answers - Get started with content marketing

Google Digital Garage Exam Module 16 Answers - Get started with content marketing

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Google Digital Garage Exam is One of Google's Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 16 Exam Answers - Fundamentals of Digital Marketing Module no. 16

About Google Digital Garage Exam - Module 16

No. of Questions: 6
Score Required: 100%

Module 16 - Get started with content marketing

Google Digital Garage Answers - Check Your Knowledge - Module 16 (Skippable)

A. Intro to content marketing  

Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?

Could it help her find cheaper suppliers? – False

Could it help her develop a stronger brand identity? – True

Could it help her understand her customers’ shopping preferences? – False

Could it help her connect with the right audience? – True

B. Get to know your online customers

Find out who his audience is

Segment his audience into groups

Create specific content targeted to these audience profiles

Publish the content and promote it to his audience

C. Choosing the right format for your content

Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers. Which of the following content would appeal best to both audiences?

List of the top 10 sports equipment outlets/shops

A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes

10% discount vouchers for all new customers

A blog about the store’s recycling scheme for old trainers

D. Writing for online audiences 

Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?

Focus on your target audience

Only write about the products or services you offer

Be consistent in your writing style and tone of voice

Add the hook to the end of your blog post

The longer the post, the better

E. Help your content be seen 

Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating and promoting content across the hotel’s online channels. What should she do, and in which order?

The Perfect Order is as under

Consider all the channels available

Decide what content to create, and when, based on the target audience

Create content

Publish content

Promote content

F. Measuring your success in content marketing

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

How long users spend on each blog post

Which websites are referring traffic to her blog

The number of new subscribers to her email marketing list

How many people click the “Buy Now” CTA at the end of each blog post

Google Digital Garage Exam Answers Module 16 ( Unskippable)

65. Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time

The creation of time-sensitive content that can be published through various channels

Regularly emailing customers with news about a business’s products or services

The creation and promotion of online materials with the goal of increasing interest in a product or service

66. What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels


Audience segmentation

Group dynamics

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67. Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.





68. Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information

Certain blogging platforms have a limit on the word count you can publish

Online readers only like to engage with long-form pieces of content

Online audiences are typically younger, so the language used needs to reflect this

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69. What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar

Designing illustrations to support content

Segmenting your audience

Identifying social media influencers

70. Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration

Page views

Referral traffic

Unique page views

Module 16 - Get started with content marketing - Completed

This was about Module 16 of the Exam Improve your search campaign. We have Solved all Modules and all Exams. You can find
Module 17 Here.
The full Exam Google Digital Garage Exam Answers Is given here.
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