Google Digital Garage Exam Module 11 Answers - Help people nearby find you online

Google Digital Garage Exam Module 11 Answers - Help people nearby find you online

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Google Digital Garage Exam is One of Google's Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 11 Exam Answers - Fundamentals of Digital Marketing Module no. 11

About Google Digital Garage Exam - Module

No. of Questions: 3
Score Required: 100%

Module 11 - Help people nearby find you online

Google Digital Garage Answers - Check Your Knowledge - Module 11 (Skippable)

A. Using digital to advertise locally

Esmeralda runs a local bike shop.
If she advertises her shop using the internet, Esmeralda could reach people in many different countries.
But she doesn’t want to do that. She wants to target her online ads to local customers.
How can she do this effectively?

Show ads to people within 10 miles of her shop

Display the ad during the shop’s opening hours

Tailor her ads for people who live locally

Hand out flyers and business cards to local shops

B. Reaching locals on their mobiles

Esmeralda runs a local bike shop.
She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology.
She has a couple of ideas how to use the app to engage her customers.
Can you remove the ideas that do not need GPS?

Send sales alerts when customers are near the shop

Notify people of promotional events like a free tune-up

Direct customers to Esmeralda’s shop

Send personalised coupons to repeat customers

Let customers schedule appointments for repairs

C. SEO for local businesses

Esmeralda owns a bike shop and wants to make her website interesting for local customers.
She’s currently planning blog content that will help her show up on searches for local shops.
She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.
Which one do you think Esmeralda should start with?

2nd Picture

Google Digital Garage Exam Answers Module 11 ( Unskippable)

46. Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is

Location details on the website, list of shops local to you and a contact form

Quality content, list of local suppliers and location details

Location GPS tags on photos, quality content and how mobile friendly the website is

47. When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they’re out of the house

Because mobiles will replace desktop computers

Because all online users browse on mobile devices these days

Because marketing for mobile is more cost effective

Click here for answers

48. Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business

Including your address on your Twitter account

Optimising your site for desktop devices only

Adding a list of shops local to you on your website

Module 11 - Help people nearby find you online - Completed

This was about Module 11 of the Exam Improve your search campaign. We have Solved all Modules and all Exams. You can find
Module 12 Here.
The full Exam Google Digital Garage Exam Answers Is given here.
We hope you found the Answers helpful. All other Skillshop Exams are solved and you can check them out on answerout.com

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