Google Digital Garage Exam Answers

Google Digital Garage Exam Answers – Fundamentals of Digital Marketing

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No. Of Questions – 115
Score Required – 80%

Google Digital Garage Exam Answers

Google Digital Garage Exam Answers 2020

 

1. The increased use of the Internet presents a lot of potential for which types of businesses?

All businesses

Small business owners

International businesses

Local businesses

2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Sending flyers with your web address to customers

Creating a business listing in online local directories

Increasing print and billboard advertising

Building a team of digital advertising experts

3. Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Getting a free ‘taster’ of one of your products when they sign up to receive emails

Listening to an audio file that auto plays whenever someone visits your site

Browsing your product pages and reviewing the Frequently Asked Questions page

Reading the terms and conditions for your products on your site

Click here for answers

4. What is a key benefit of having an online presence for a business?

The ability to sell products directly to customers through social media

Being visible when people search for a business like yours

Sending users emails to update them on new products

Being able to offer new customers promotional discounts

Module: 2/26 – Your first steps in online success

5. Which tool helps you measure the success of your website?

Keyword Planner

Ad Gallery

Ad Preview Tool

Analytics

6. Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes

The same content works across online and offline platforms

Use analytics to make informed decisions

Use analytics to track your customers across the Internet

7. Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce

Display advertising

Search engine marketing

Pay per click

Click here for answers

8. Which of the following statements is true when marketing your business online?

You need a website to show up in search results

You’ll reach a similar client base to the one you have in the real world

You’ll be seen by the same volume of customers whether you use search advertising or not

Social media is a great way to engage your audience

 

Module: 3/26 – Build your web presence

 

9. Which of the following statements is true when it comes to developing a web presence for a business?

Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app

Building a new website requires a large budget

Mobile apps enable your customers to purchase your products without being on your website

All businesses must have a website to sell products

10. What is a web server?

The customer service representative you can call when you have questions about your website

The answer you get when you search a term on the web

A computer connected to the Internet with software that allows it to host all the components of your website

The device that determines the speed of your mobile connection

11. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink

Return link

Menu bar

Breadcrumb

Click here for answers

12. Which of the following is something you’ll probably want to exclude from your website?

Prices

A lot of deep scientific information and detailed statistics

Special offers

Certifications to show you’re qualified to provide a service

13. Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you

A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

An icon button that takes the customer to your social media accounts

A hotline phone number that helps users complete their purchases

14. What should you consider when developing your website content?

What your customers are looking for

Your latest promotions and discounts

Your brand values

Whether the content will go viral or not

Module: 4/26 – Plan your online business strategy

 

15. What is the first step in creating an online business strategy?

Identifying business goals

Understanding what the competition is doing

Knowing the market

Aligning goals to the strategy

16. What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy

To help a business understand the customer journey online

To help a business reach a global audience

To give insight into specific customer groups

Click here for answers

17. Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

It gives businesses the opportunity to save money on online advertising

It provides customers with value every time they come into contact with a brand, helping build trust

It gives businesses an opportunity to collect more data from potential customers

You may also like: Google Ads Search Certification Answers 

18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness

Create an email campaign letting your customers know why you are unique

Film a video explaining your unique selling point and send it to employees

Create a press release and distribute it through your channels

19. What type of information can KPIs provide?

Audience segmentation

Long-term projections

Financial viability

Board decisions

Module: 5/26 – Get started with search

Also checkout new updated Google ads display certification exam answers

20. Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there

People who search are actively looking for information, products or services

Search engines are a big trend these days

Search engines guarantee new customers

Click here for answers

21. What technology do search engines use to ‘crawl’ websites?

Androids

Interns

Automatons

Bots

22. Which of the following can help a search engine understand what your page is about?

The date it was published

The number of images used

The total number of words

The title tag

23. Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results

The search results page

Business directories

Display advertising networks

24. Which of these is an important factor in the paid search auction system?

How famous your brand name is

How cool your logo is

How long your business has been around

How relevant your ads are

Click here for answers

25. Which of these can Google Search Console help you to do?

It helps you increase your social media following

It helps you optimise your Google My Business listing

It helps you understand which keywords people are searching for on Google

It helps you run A/B tests on your home page

Module: 6/26 – Get discovered with search

 

26. Which of the following factors should you consider when optimising your website for search engines?

Colour scheme

Recycled content

Inspiring business name

Site popularity

27. What should be the first step of a structured SEO plan?

Identifying your ad budget

Buying an analytics software

Setting up your presence on social media sites

Keyword research

28. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following

Bid value

Domain authority

Average number of visitors to the company’s website

29. Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords

Long-tail keywords

High-relevance keywords

Top-tail keywords

Click here for answers

30. Which of the following would be an ideal goal for an SEO plan?

Increasing social media likes and follows

Increasing how many relevant people visit your website

Showing your website to as many people as possible

Being in first place in SERP for any keyword

Module: 7/26 – Make search work for you

Google Digital Garage Exam Answers

Google Digital Garage Answers 2020 (31-115)

31. Which of the following page titles would be most suitable for a website page describing a store’s return policy?

How to Send Stuff Back

[Company Name’s] Return Policy

Return Policy

Company Policies

32. Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you

Send them emails until they link to you

Building relationships with similar sites

Use as many relevant keywords on the page you’d like them to link to

You may also like: Google Shopping Ads Certification Exam Answers

33. When expanding a business internationally, which of the following is most important to provide on your website?

Products and delivery details in the correct currency

Time and dates written in the local format

Exchange rate information

Free giveaways for local customers

Module: 8/26 – Make search work for you

 

34. Search engine marketing can also be called what?

Pay-per-click advertising

Organic advertising

Search box marketing

One-click advertising

Click here for answers

35. In an SEM auction, your Quality Score is based on which aspect of your ad?

Bid

Relevance

Wit

Length

36. Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

Auction

Website

Keyword

Advert

37. What should your search ad have in order to promote more clicks?

A call to action

A catchy headline

A close-up photo

A social media link

Module: 9/26 – Improve your search campaigns

Increased cost for ad placements

Higher ad positions on the search results page

Higher cost per clicks on your ads

Ads that will ensure more purchases

Click here for answers

39. When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site

Keywords with a poor search volume

Keywords that are excluded from a campaign

Keywords that are typed incorrectly

40. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match

Random Match

Direct match

Close match

41. What can conversion tracking in search help you measure?

How many transactions are completed on your site overall

How many people click on your SEM ad and end up browsing your site

How many people visiting your site from a search ad end up completing a purchase

How many customers your ad has converted into brand ambassadors

Click here for answers

Module: 10/26 – Get noticed locally

42. How can you improve a business’s visibility to people located near you geographically?

Translate your website into at least two more languages

Offer free phone support during business hours

Ensure you have good analytics on your website

Make sure your phone number, address and business hours are easy to find

43. Which of the following is an example of a local search?

“bike shop near me”

“bike shop in UK”

“local bicycle shop”

“bike shops”

44. Which of the following is a benefit of registering your business in online local listings?

Discounted pricing on your search advertising campaigns

Increased likelihood of being discovered through search engines

More mentions on social media platforms

Guaranteed sales to local customers

Click here for answers

45. Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers

Business name, business address, telephone numbers

Website, telephone numbers, email address

Business name, email address, website

Module: 11/26 – Help people nearby find you online

 

46. Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is

Location details on the website, list of shops local to you and a contact form

Quality content, list of local suppliers and location details

Location GPS tags on photos, quality content and how mobile friendly the website is

47. When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they’re out of the house

Because mobiles will replace desktop computers

Because all online users browse on mobile devices these days

Because marketing for mobile is more cost effective

Click here for answers

48. Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business

Including your address on your Twitter account

Optimising your site for desktop devices only

Adding a list of shops local to you on your website

Module: 12/26 – Help people nearby find you online

49. Which of the following can businesses achieve by using social media?

Attract new audiences

Build a good reputation with customers

Meet sales goals

Increase traffic to their website

50. Fill in the blank: Businesses should focus on social media platforms with _______.

The biggest reputation

The most expected engagement

A relevant audience

The most users

51. Which of the following is an example of a social media goal?

Acquire genuine reviews on products

Drive more traffic to your store

Develop one-way communication with customers

Mimic your competition’s approach

Click here for answers

52. Which details should you look to include on a business profile page on social media?

Details about the CEO

Link to a local listing site you’re on

Description of the business

Cost of products and services

Module: 13/26 – Deep dive into social media

 

53. A robust social media plan includes which of the following?

A list of content that mimics competitor content

All of your online business goals

A long-term schedule identifying when to post content

A list of friends who can post on the accounts

54. What is the best way to put your social content in front of people who don’t already follow you?

Increase your email marketing campaigns

Ask people to share your content to their networks

Use paid promotion to reach new audiences

Put links to your social on your website

Click here for answers

55. What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors

Whether the visitors liked the social campaigns or not

Whether a visitor called the store after seeing a social post

Whether the visitor clicked on a paid ad or organic listing

56. Which of the following is a pitfall when using social media for business?

2-way conversation with customers

Not being present on every social media platform

Not having the resources to respond to comments and questions in a timely manner

Spending too much time reviewing social media analytics

Module: 14/26 – Discover the possibilities of mobile

Google Digital Garage Check Your Knowledge Correct Answers 

57. When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

Redesign your website colour scheme

Optimise your site

Create a mobile app

Shorten your website content

Click here for answers

58. What does responsive design mean?

Your visitors can manually adjust the size of your website

Your website will adapt to suit whichever device it is being viewed on

Your customers can provide feedback on the design of your site

Your website will respond to clicks faster

59. When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

Short content and fewer images

Performance and usability

Usability and short content

Less video content

60. What can a business use to send messages to users who have already downloaded their app?

Text messages

Pull notifications

Push notifications

Email notifications

Module: 15/26 – Make mobile work for you

Google Digital Garage Exam Answers 2020 (61-115)

Google Digital Garage Quiz Answers, Google Digital Garage Quiz Answers 2020
Google Digital Garage Exam Answers, Google Digital Garage Answers 2020

61. When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords

Shorter keywords and phrases

Longer keywords and phrases

Exact match keywords

Click here for answers

62. Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website

The site include business phone numbers

The site works on different mobile devices

The site does not include any videos so it loads quickly

63. Which of the following can be used to target an audience when using some social media ads?

People’s names

People’s address

People’s pet names

People’s relationship status

64. When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA

Videos are relevant, short and include a CTA

Videos are relevant, long and include a URL

Videos are short, informative and include a phone number

Click here for answers

Module: 16/26 – Get started with content marketing

Google Digital Garage Exam Answers

65. Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time

The creation of time-sensitive content that can be published through various channels

Regularly emailing customers with news about a business’s products or services

The creation and promotion of online materials with the goal of increasing interest in a product or service

66. What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels

Demographics

Audience segmentation

Group dynamics

67. Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

Humour

Please

Surprise

Educate

68. Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information

Certain blogging platforms have a limit on the word count you can publish

Online readers only like to engage with long-form pieces of content

Online audiences are typically younger, so the language used needs to reflect this

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69. What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar

Designing illustrations to support content

Segmenting your audience

Identifying social media influencers

70. Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration

Page views

Referral traffic

Unique page views

Module: 17/26 – Connect through email

Google Digital Garage Exam Answers

71. Which of the following will you need to start an email marketing programme?

A collection of email templates

A ‘Contact Us’ form

A way to collect people’s email addresses

A set budget

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72. Which of the following is a common feature of email marketing platforms?

Personalised, custom templates

A free list of email addresses you can target

A feature allowing users to unsubscribe from your emails

Automation of your search ad campaigns

73. Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best

Send the same generic and simple message to your entire contact database

Include enough content in the email so there is no need for them to click away to read further elsewhere

Only include a call-to-action on the landing page you’re linking to in the email

74. If the open rate of your emails seems low, which of the following could help you fix that?

Redesign your website

Change the colour of the buttons inside your email

Send your emails to more contacts

Adjust the subject line of your email

75. Which of the following statements is true when it comes to running email campaigns for a business?

There’s no need to use sponsored ads within your email marketing

There’s no need for analytics when it comes to email marketing

You need to include personal contact details

You can use any imagery, despite copyright

Click here for answers

Module: 18/26 – Advertise on other websites

76. If you own a film blog, which type of customer can you expect to reach with display advertising?

People who use ad-blockers and are interested in your subject

People who haven’t read your blog before but are interested in your subject

Only people who have read your blog previously

Only people interested in films and movies

77. Fill in the blank: The ads on search engines are usually made up of ________.

Audio

Video

Text

Images

Google Digital Garage Exam Answers
Google Digital Garage Exam Answers, Google Digital Garage Final Exam Answers 2020

78. When using search engine marketing, where can your ads appear?

Only on search engines

Only on websites

On search engines and websites

On websites and social media

79. When setting up display advertising campaigns, who can you target?

People with specific names

People who speak different languages

People who already own specific products

People with a specific address

Click here for answers

Module: 19/26 – Deep dive into display advertising

 

 

80. In what way can display advertising be effective?

It guarantees more visitors to your site

It guarantees increased sales

It drives traffic to your website

It improves your ranking in search engines

81. Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad

The cost of each ad you publish

The cost of creating the ad

A prediction of sales you can make from your ad

82. Which of the following is true when purchasing ad placements on an advertising network?

You always need to contact the owner of the website to buy ads on their page

The network provides data on the click-through-rate

The network provides names of the people who click your ad

The network will continue to show your ad for 7 days once your budget has expired

Click here for answers

83. If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up

Redesigning your website

Creating a Facebook page for your business

Retargeting with a display ad that has a discount coupon

84. What is the first step of display retargeting?

Sourcing keywords

Defining your audience

Writing content

Setting a call to action

Module: 20/26 – Make the most of video

 

85. When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Setting up live streams of the business’s physical shop on their website

Publishing a how-to video on their website

Producing sale campaign videos

Sharing personal vlogs

Click here for answers

86. What can using video as part of your online presence help you create?

Content that will go viral

A channel to engage with customers

A variety of different brand perceptions

An online following and fanbase

87. Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

An agency, professional crew and equipment

Creativity, lots of experience and a large budget

Creativity, planning and any budget

Creativity, planning and high-quality equipment

88. Using videos in email marketing and social media is an effective way to do what?

Increase word of mouth referrals

Engage and grow your audience

Guarantee sales of your product or service

Lower the cost of developing content

89. How can you take advantage of video for your product/services without actually making a video?

This isn’t possible

Advertise on other people’s videos

Use images with a call to action instead

Share other people’s videos

Click here for answers

90. When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

Consider removing the video from the platform

Consider re-shooting your video based on comments

Consider updating your preview images, video titles or descriptions

Consider asking people to watch the whole video in the description

Module: 21/26 – Get started with analytics

Google Digital Garage Exam Answers

91. Fill in the blank: Website analytics can tell you _____________.

What time of day your website gets the most traffic

How many mentions or likes you get on social media

How well your competitor’s ad campaigns are doing

The email addresses of visitors to your landing pages

92. Analytics can give you immediate valuable information about which type of customers?

Previous and current customers

Current and future customers

Previous and future customers

Offline and online customers

93. If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How long people spend on your ‘How To Find Us’ page

Which day of the week is most popular for bookings

Whether your funny Tweet goes viral

How many people visiting your site book a room with you

Click here for answers

Module: 22/26 – Find success with analytics

94. Most web analytics tools can tell you what information about the user?

Their contact details, their behaviour and their operating system

Their location, type of device they’re using and pages visited

Their location, type of device they’re using and contact details

Their interests, when they delete their browser cookies and their location

95. Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine

Tweak the ad’s copy and analyse the results

Hire a professional ad agency

Delete the ad and try again

96. Which section of Google Analytics can tell you whether visitors have found your website via social media?

Site search

Acquisition

Behaviour

Search Console

Module: 23/26 – Turn data into insights

Google Digital Garage Exam Answers

97. Which type of data relates to a metric that can be represented with a number?

Quantitative

Qualitative

Holistic

Customer

Click here for answers

98. What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities

It helps you evaluate your competition

It provides information about what users like about your website

It presents collected data in a visually appealing way

99. Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

‘Why’

‘How’

‘When’

‘Who’

100. Which of the following is a benefit of using spreadsheets?

Vast quantities of data can be stored, sorted and analysed quickly

Data can only be accessed when all users are online

Valuable customer and market insights can be delivered quickly

Spreadsheets are the only way to collect data and extrapolate results

101. If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

Bar chart

Pie chart

Table

Heat map

Click here for answers

Module: 24/26 – Build your online shop

 

102. What would be beneficial to include on a product description page?

Previous versions of the product

Links to other suppliers

Reviews of the product

Price comparisons

103. Which of the following is an advantage of e-commerce?

More relaxed checkout procedure

Low operational costs

Minimal interaction required with the customer

Segmentation of audiences

104. To an owner or administrator, what is a functional benefit of having an online store?

It collects the addresses of your online store visitors

It provides a backend system with order management

It provides a quicker checkout process than a physical store

It allows you to feature more sales and discounts than a physical store

Click here for answers

105. What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Second-party payment processing

Third-party payment processing

External payment processing

Internal payment processing

Module: 25/26 – Sell more online

106. Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Analytics shows you have a lot of mobile visitors, but very few purchases through mobile

A specific product is not selling much compared to your other products

You get a lot of questions about your return policy

People are having trouble using a promo code for a current sale

107. What is an example of product merchandising?

Running an ad for your products

Adding a way for customers to filter your products

Displaying very specific, featured products on your home page

Cross-selling products in the checkout process

108. Which of the following statements is true when describing how retargeting ads work?

Retargeting ads are visible to people who haven’t been on your website yet

Once a user visits your site, the code drops an anonymous browser cookie

Once your customer purchases, you can not turn off the retargeting ad

Retargeting will always drive customers to your site

Click here for answers

Module: 26/26 – Expand internationally

109. What is the best way to translate the content on your website for a new market?

Google translate

Native speakers

Translation software

Language guide

110. Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Translation software

Keyword planning tools

Interviews with people from that country

A range of search ads in different countries

111. When adapting your website for customers who speak a different language, what should you do?

Have a ‘translate’ button that pulls a translation from an external provider

Translate your content with consideration to particular words and phrases

Translate your content directly, word for word

Localise the name of the business owners

Click here for answers

112. Which of the following is primarily meant to target new customers online?

Email marketing

Print advertising

Retargeting advertising

Search advertising

113. What should a business do first, when considering going into a new market?

Hire an agency to translate its website into the local language

Open a new office in the capital city

Determine its ability to deliver products and review all tax and legal information

Invest in major ad campaigns to raise brand awareness

Click here for answers

114. When selling to people in different countries, what payment form should you consider using if you aren’t already?

Debit cards

Credit cards

Paypal or Worldpay

Bank transfers

115. Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

What times of the day international shoppers are online

The legal and tax considerations in that market

Which social channels are popular in that market

Which couriers offer the cheapest services for global shipping

Click here for answers

Google Digital Garage-Digital Marketing Final Exam Answers

Take a business online 

1. What’s the biggest challenge for most businesses when going online?

Planning a budget

Developing a plan

Optimising a website

Defining a customer base

2. Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

What your customers are doing on your website

Where your customers have come from before visiting your website

Where your customers go after leaving your website

What your customers are looking for on your website

3. When you’re building a business website, what purpose does a server have?

It manages your website

It hosts your website

It promotes your website

It secures your website

Click here to get the answers

4. When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

It can enable you to offer discounts that compete directly with your competitors’ pricing

It can identify how your offering is different in comparison to your competitors

It can give you deeper insight into the market and their approach

It can reveal which additional regions you could be operating in so that you can grow your business

5. Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience

Change your mission statement to match the goals

Create goals and identify a USP

Define and segment your audiences

Make it easy for people to find a business on the web

6. When using a search engine, what is the name of a word or phrase somebody types to find something online?

Search phrase

Search term

Search query

Search word

Click here to get the answers

7. Search engines see the content on a website as written code. How can you help search engines identify the images on your website?

Place them well within your text

Make them eye-catching

Put branding on them

Give them descriptive names

8. To improve your website’s SEO performance, when should you consider updating your SEO plan?

When you write a new blog post

When you have a sale or promotion

When you add a new service or product

When you employ new staff

9. A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Helps your website stand out from the competition

Allows you to input lots of keywords so that you appear for all of them

Provides search engines with more consistent and clear information about what’s on the website

Allows you to place sales promotion offers within the search results

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10. There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

The quantity of links is important, not the quality

The quality of links is important, not the quantity

Links hidden within code on sites improves your SEO performance

Links hidden within images on sites improves your SEO performance

11. Which of the following is a benefit of Search Engine Marketing (SEM)?

Reach out to potential customers actively looking for your product or service

Create different types of ad formats to show to potential customers

Target people based on their interests and habits

SEM is a lot cheaper than any other advertising medium

12. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Alongside them

Below them

On the next page after them

Above them

13. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Quotation marks

Apostrophes

Italics

Square brackets

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14. What is the most important thing to consider when optimising a search engine marketing campaign?

Increasing the bid for the keywords you are targeting

Increasing the relevance of the keywords, ads, and landing page

Adding lots of keywords to the campaign to get more traffic

Continually changing the ad copy

Reach more people locally, on social media or on mobile

15. When trying to promote your business locally, what three key bits of information should be present in your directory listing?

Business name, address, phone number

Personal name, business name, postcode

Name, PO box, freephone number

Business name, CEO, company registration number

16. What are the benefits of using social media when looking to advertise your business locally?

People trust local businesses on social media

You can target ads to a specific local audience

You can make video ads promoting the area

People use social media more than they use search engines

17. Why is social media a great tool for your business to build trust and engagement with your audience?

You can share offers and discounts exclusively to your following

You can share blogs from other businesses to cover more than what you do

You can share honest reviews about your product or service

You can connect with customers at any time of the day

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18. What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

Content scheduling tools

Audience profiling tools

Social media analytic tools

Website analytic tools

19. Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

Apps allow you to send push notifications

Apps are easy to access on the app store

Apps generally work on more mobile devices

Apps allow you to collate more data on your customers

20. When looking to advertise your business to mobile users, social media advertising can be really effective because…

it allows you to target people who have ad blockers enabled

it can be seen by people who aren’t logged into their accounts

it allows you to target people based on their likes and interests

it doesn’t cost too much to spread your ads far

21. How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?

Paid

Owned

Earned

Published

Reach more customers with advertising

22. What is one of the benefits of using templates for your email marketing campaigns?

You can reuse the same template

They are always free

You can duplicate the design of your website

Templates work better on mobile

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23. Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on

Search advertising is cheaper than display advertising

Search advertising allows ads to be created in multiple formats

Search advertising is shown to customers who are searching for your specific terms

24. Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising

Appearing on relevant websites offering advertising space

Ads can appear at the top of search engine results pages

Display ads are more likely to be clicked on

25. When using display advertising, what could you include in an ad to achieve the goal of driving more sales?

Promotions and special offers

Personalised messages

Location specific information

Product shots and detailed information

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26. When creating video marketing content on a budget, what is the first thing you should consider doing?

Shooting as much as you can and culling it later

Finding editing software

Finding equipment to use

Planning your content

27. What can you do to help your videos appear in search results?

Make the content really interesting

Give detailed descriptions of its content

Clearly brand your videos

Include calls to action within the videos

Track and measure web traffic

28. In the world of analytics, the time the user spent on your site is considered which type of data?

Conversion

Clocking

Metric

Dimension

29. In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

Conversion

Dimension

Access

Metric

30. What do website analytics allow you to do?

Set up advertising accounts to drive continuous improvement

Understand users’ behaviour and improve the effectiveness of your digital marketing efforts

Interact with customers on your website to increase conversion

Predict your users’ next move based on previous data

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31. When it comes to web analytics, what insights can you gather using analytics tools?

What websites users visit after leaving your website

How you currently rank in search engines

How people interact with your website

How people interact with your competitors’ websites

32. When creating a presentation based on lots of data, what principle should you bear in mind?

Show all the information available, to give your audience as much context as possible

Tailor your approach to your audience in order to tell a better story

Stick to visual graphics only, as everyone will prefer this presentation format over tables and text

Present all information in the same way because everyone interprets things similarly

33. What is the benefit of using digital data?

It can help you make informed decisions and improve online performance

Digital data is always 100% accurate

Digital data allows you to save money on offline analytics

Using digital data allows you to automatically reach more customers

Sell products or services online

34. Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

Stock control

Integrated invoicing

The ability to track shipping

Automated complaints process system

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35. When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

Build an online store with an integrated payment system

Set up a web-based money transfer software like PayPal

Invest in a new website platform

Use other platforms such as eBay or Etsy

36. If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

SEM advertising

Social advertising

Retargeting

Email campaigns

37. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

price

hierarchical

a constantly changing

alphabetical

Take a business global

38. When looking to expand your business internationally on social media, what should you do first?

Treat all social media channels the same

Use popular phrases and memes for that area

Analyse platforms popular in that area

Not advertise at all, as other countries don’t like social advertising

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39. Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

accessible | supply chain | legal

affordable | supply chain | language

exciting | customers needs | currency

affordable | customer needs | legal

40. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

use online tools to help you understand where there’s a strong demand for your products

move the whole business to that country

replicate your current business in as many countries as possible

buy new domains for the country

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