Google Digital Garage Exam Module 15 Answers - Make mobile work for you

Google Digital Garage Exam Module 15 Answers - Make mobile work for you

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Google Digital Garage Exam is One of Google's Skillshop's most valuable Exams. Certification can be achieved after the 100% completion of this exam. This Certificate consists of 26 Modules and each Question needs to be answered correctly in each assessment.
Important! - Even If you answer only 1 Question Wrong. You'll have to start the Test from the First Lesson of the first Module. This can really cost you a lot of time. Imagine you're on the last question of the Last Module and the Last one gets answered Wrong. You'll have to go back to 1st lesson. Well let's not imagine that and get to Google Digital Garage Module 15 Exam Answers - Fundamentals of Digital Marketing Module no. 15

About Google Digital Garage Exam - Module 15

No. of Questions: 4
Score Required: 100%

Module 15 - Make mobile work for you

Google Digital Garage Answers - Check Your Knowledge - Module 15 (Skippable)

A. Introduction for advertising on mobile 

Mo is a plumber in Glasgow.
He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search.
Which keywords do you think would work well for his mobile SEO?

Leaky tap

Blocked sink

How to fix a burst pipe in your bathroom

Local plumber

Pressure has failed in boiler, how can I fix it myself?

Ubend fix

Why is my dishwasher making a gurgling sound?

B. Search campaigns for mobile 

Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective?

Google Keyword Planner

Google Analytics

Hootsuite

C. Display campaigns for mobile

Mo is keen to advertise his plumbing business. He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use. Which of the designs would work best on smartphones?

2nd Picture

D. Social media campaigns for mobile

After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services. He wants to make sure he’s targeting the right audience. Which parameters should he use to decide who to target?

Age, interests, location

Internet speed, age, interests, hair colour, location, job title

Marital status, gender, interests, age

E. Video for mobile

Mo has a plumbing business. He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services. To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website. How long should he make his video?

120

Google Digital Garage Exam Answers Module 15 ( Unskippable)

61. When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords

Shorter keywords and phrases

Longer keywords and phrases

Exact match keywords

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62. Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website

The site include business phone numbers

The site works on different mobile devices

The site does not include any videos so it loads quickly

63. Which of the following can be used to target an audience when using some social media ads?

People’s names

People’s address

People’s pet names

People’s relationship status

64. When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA

Videos are relevant, short and include a CTA

Videos are relevant, long and include a URL

Videos are short, informative and include a phone number

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Module 15 - Make mobile work for you - Completed

This was about Module 15 of the Exam Improve your search campaign. We have Solved all Modules and all Exams. You can find
Module 16 Here.
The full Exam Google Digital Garage Exam Answers Is given here.
We hope you found the Answers helpful. All other Skillshop Exams are solved and you can check them out on answerout.com

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