DoubleClick Search Campaign Management Answers 2021By: answerout
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DoubleClick Search Campaign Management Answers 2021
1. Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?
Set a campaign goal, then a revenue goal with user purchase as the conversion source
Automate his direct programmatic ad buying
Set a campaign goal, then a conversion goal with form completion as the conversion source
Create a Dynamic Ad Insertion goal
Only the campaign affected
Ad groups and keywords in the campaign
All campaigns within an account
Engine accounts for the same campaign
3. Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park. What is the best strategy for her to define IDs?
A random series of letters and numbers
Define them all as “DinoWorld,” since all the parks have the same name
The name of the theme park, plus the city where it is located
Using a numbering system that only she understands
Bulksheets provide a streamlined user interface.
Bulksheets allow you to create multiple campaigns at once
Bulksheets let you specify settings unavailable in the DoubleClick Search interface
Bulksheets let you avoid compatibility issues when managing different engine accounts
Copy and paste the campaign’s settings into a blank spreadsheet document.
Download the bulksheet from the campaign’s engine account
Download a blank bulksheet template and import the campaign’s settings.
Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search
DoubleClick Search Campaign Management Exam Answers 2021 (6-10)
To automatically adjust campaign settings to optimize to a conversion-based goal
To accurately account for global location targets
To more clearly display real-time advertising spend
To automatically capture user search preferences
7. Applying a label to an ad group enables you to create remarketing lists based on what user action?
User performing a search for any keyword in the campaign
User performing a search for any keyword in the ad group
User clicking on an ad while searching for any keyword in the ad group
User clicking on an ad while searching for any keyword in the campaign
A new ad group needs to be created with the settings from an existing ad group.
The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.
The budget for several ad groups needs to be increased by $200
The maximum bid on an ad group needs to be adjusted on Sunday, May 22
9. Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?
10. Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?
Apply the label “Interested in craft coffee” to each of his campaigns.
Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee
Apply the label “Interested in craft coffee” to keywords like “craft coffee
Label every object in his account.
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