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2. You’re using the Audience Builder tool to create an audience list based on users who have engaged with historical campaigns. Since you’re targeting the same groups, you want to be able to prevent visitors from seeing your ads too many times. What feature could you use to do this?
Audience Profile Analysis
Audience Frequency Caps
Depending on the size of data requested, traditional reports typically take about 5 minutes to download, whereas once an Instant Report is requested, you’ll receive an email with your report in less than a minute
Traditional reports are offline, whereas Instant Reporting downloads in less than 3 seconds
Traditional reports are offline, whereas Instant Reporting allows you to drag and drop data to build a report in real time
A traditional report has a limited number of metrics and dimensions, whereas Instant Reporting gives you the ability to create your own metrics and dimensions
4. You are contributing to the budget section in an advertiser’s media plan for some open auction video campaigns. You need some insights to inform the figures, such as overall unique reach for some given locations. Which feature would you use to achieve this?
Marketplace in the Campaign Plan workspace
Instant Reporting in the Insights module
Combined view in the Campaign Plan workspace
Open Auction Video Forecast tool in the Campaign Plan workspace
The Audiences module enables you to be informed and influence your budget allocation decisions with accurate forecasting.
The Audiences module enables you to effectively manage, build, analyze, and activate your audiences
The Audiences module helps you understand how customers interact with your brand across devices, as well as online to offline
The Audiences module allows you to see a holistic view your campaigns’ performance against budget and how they are tracking towards KPI
6. You’ve been added as a Creative user to an advertiser’s Display & Video 360 account. You’ve been asked to create a new high-format Flipbook ad with two variations for an upcoming campaign. What tool would you use to accomplish this task?
Google Web Designer.
7. Where would you navigate in Display & Video 360 to get quick insights into any unapproved creatives and information on your insertion orders, i.e., which ones are top pacing vs. under pacing?
The Insights module
The Inventory module
Display & Video 360
Video & Display 360
Google Marketing Platform
Display & Video 360
Search Ads 360.
Google Marketing Platform.
10. You’ve browsed Marketplace and found some publisher inventory that matches your targeted age group and ad format for your prospective campaigns. But before you make a deal, you want to be able to discuss the price with the publisher. How would you do this?
The inventory showcased in Marketplace is non-negotiable. If inventory matches your criteria, you can click Accept to make a deal go live
If you’d like to contact a publisher, you can send a message to them directly from Marketplace requesting their contact details
For one or more publishers, you can send a bulk RFP form with your proposal and price. You can have ongoing negotiations directly from the My Negotiations section under the Inventory module
You can find phone numbers of publisher teams in Marketplace. You can call to negotiate at any time
11. Which of the following statements best describes one function Display & Video 360 aims to help you do?
Display & Video 360 will enable you to measure, analyze, and action on your campaign’s performance
Display & Video 360 will enable you to plan, execute, and measure ad campaigns across formats and screens for your targeted audiences
Display & Video 360 will enable you to make data-driven decisions at the planning phase, helping you create more robust media plans for your customers
Display & Video 360 will enable you to optimize your campaign execution workflows through simplified step processes and intuitive UI design
12. What data-driven functionality in the Creatives module is available after you’ve created a set of, for example, Panorama format creatives?
You can use forecasting to accurately plan and forecast the unique reach of your campaigns.
You can view signals about where your creatives will serve and learn about how to improve safety measures for your campaign.
You can click Optimize, which will provide you with recommended changes to your creatives and allow you to apply them in bulk.
You can choose from a variety of audience signals to target specific customer segments, then assign the right creatives to the associated content strategy.
To create and manage inventory packages across formats and inventory types.
To use the Audience Builder to create custom audience lists and assign them to specific content strategies aligned to your campaigns
To execute on campaigns and use the Plan Workspace to build a complete campaign media plan across formats, buying strategies, and inventory types.
To add and manage users and creative users to a campaign
To create custom combinations between your first-party, Google data, and/or third-party lists that you’ll be able to save and easily reuse across campaigns.
To mix and match all available data sets to create advanced audience lists
To get a quick summary of your current brand safety settings such as the inventory controls available, to get information on any excluded apps and URLs, and to get a percentage of your filtered traffic pre-bid.
To discover the creative formats available in Display & Video 360.
The Creative workspace is built to enable you to create smarter campaigns and quantify estimated scale to your unique KPIs.
The Creative workspace is built to help you discover premium packaged inventory and manage your reservation and programmatic deals
The Creative workspace is built to help you achieve your audience-related goals, from central data access and analysis to activation.
The Creative workspace is built to drive collaboration between brand, media, and creative teams, enabling the design, production, and management of ads at scale
16. Over time, which 4 products in Google Marketing Platform will have full convergence into Display & Video 360?
Bid Manager, Campaign Manager, Studio, and Tag Manager 360
Campaign Manager, Studio, Search Ads 360, and Audience Center
Campaign Manager, Studio, Analytics 360, and Tag Manager 360
Bid Manager, Campaign Manager, Studio, and Audience Center
You can use the Spotlight feature to search the web for more information about a publisher, and get results on the same screen
You can use the Spotlight feature to find premium packaged inventory opportunities that meet your specific criteria by Publisher, Deal, or Guaranteed Package type
You can use the Spotlight feature to find specific publishers to re-visit at another time.
You can use the Spotlight feature to open up a live chat with other members of your team and share inventory insights before making a deal in Marketplace
18. Where would you go to get information about your campaigns’ health and suggestions for troubleshooting and optimizing live campaigns?
The Intelligence Panel in the Campaigns module
Instant Reporting in the Insights module
Display & Video 360 Basics Assessment Answers 2020 Completed
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