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About SEMrush PPC Automation Exam
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Total Questions and Time Limit – 10 Questions with 15 minutes to finish the exam.
(A) There is no difference.
(B) Target CPA guarantees a price per conversion, whereas Max Conversions does not.
(C) Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.
3 – If conversion data is not quite right, what bidding strategy should you use? Choose two options.
(A) Manual Bidding
(B) Smart bidding (Target CPA, Target ROAS, Max Conversions)
(C) Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)
(A) RSAs require human input for all fields, while DSAs only let you edit descriptions.
(B) There is no difference.
(C) RSAs change formats depending on the device, whereas DSAs don’t.
(A) They don’t – they are purely for account managers to test what works.
(B) They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
(A) You don’t have time to work on creative.
(B) You are struggling to get conversion tracking to work correctly.
(C) You are under strict brand requirements.
(A) You are under pressure to get lots of volume
(B) You are struggling to get conversion tracking to work correctly
(C) You don’t have time to work on creative
(A) At least 50 display conversions or 100 search conversions in a 30-day period
(B) No conversion requirement
(C) 15 conversions in a 30-day period
(A) Target Impression Share
(B) Target ROAS (Return on Ad Spend)
(C) Viewable Impressions
(D) Max Clicks
(E) Max Conversions
(F) Manual (with optional eCPC)
(G) Target CPA (Cost Per Acquisition)
What Is SEMrush PPC Automation Course And Exam?
The SEMrush PPC Automation course teaches how to maximize conversions using different types of automation in your PPC campaigns. The first lesson explains what PPC (Pay Per Click) automation is, what automations are available to you on the main paid search channels (Google, Microsoft). The second lesson explains how to build PPC ad campaigns that capitalize on the machine learning of the network, including using learning periods, setting up conversion tracking, and what we mean by ‘trustworthy’ conversions. The third lesson explains the benefits and drawbacks of manual bidding, and why automated bidding can work better. The fourth lesson explains how to set up auto-bidding for display and video ads, and how your approach affects the outcomes you can achieve.
The fifth lesson explains the mechanics and strategies of Responsive Search and Responsive Display ads, and their similarities with A/B testing. The sixth lesson explains the concept of Smart Campaigns, and how they involve leveraging dynamic search ads, smart search, smart shopping, and smart display. The seventh lesson explains common pitfalls and hidden opportunities for profit from each ad campaign, and how to accurately assess how successful your Smart Campaigns are. The eighth lesson explains how to recognize when it might be better to switch from manual to automated bidding, and vice versa. The course contains 8 video lessons and the total content time is around 1 hour. The course is 100% free.
The SEMrush PPC Automation exam tests you on the information provided in these lessons. You get a certificate if you are able to pass the exam. The exam contains 10 questions and you have 15 minutes to complete it. The questions are Multiple Choice type. The passing score is 70%. If you fail in the exam then you can retry as many times as you want. The certificate is valid for a period of one year.
Course And Exam Requirements
Here are the requirements for the course:
(1) A computer or a Smartphone with an Active Internet Connection.
(2) A free SEMrush account.
Course And Exam Modules
There are a total of 8 lessons on which you are tested in this exam.
(1) Defining Automation.
(2) Conditions For Successful Automation.
(3) Automated Bidding.
(4) Non-Search Auto-Bidding.
(5) Responsive Creative Ads.
(6) Campaign Automation Overview.
(7) In-Depth Smart Campaign Set-Ups.
(8) Switching Between Automated & Manual.
Features Of The Course And Exam
The key features of this course and exam are:
(1) SEMrush is one of the most well known SEO tools in the marketing industry so their courses are well researched and full of value.
(2) The videos are short and very easy to understand.
(3) The Course and Exam are Free.
(4) You get an industry recognized certificate that you can use in your CV.
Google SEMrush PPC Automation Exam Completed
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