Bid Manager Optimization Exam Answers 2022

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Time Limit and Format – There is no time limit and the format is Multiple Choice.

Total Questions and Passing Score – 10 Questions and the Passing score is 100%

1 – What is a key reason to check pacing for TrueView insertion orders right after launch?

(A) To ensure the daily budget has been manually calculated correctly.

(B) To ensure they have not been rejected due to ad policy

(C) To ensure TrueView bids are not cost-per-view (CPV) because that could cause overspend

(D) To ensure TrueView ads always pace ahead because they are more profitable

2 – When would you avoid setting your display insertion order’s pacing to “ASAP”?

(A) To keep spend easy to track and report

(B) When your unclaimed budget can be reclaimed by your advertising department

(C) To ensure you always get some of the very best inventory, no matter when it was auctioned

(D) When you want to ensure you don’t consume your budget too soon and miss valuable impressions

3 – Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?

(A) Geography

(B) Demographics

(C) Audience Lists

(D) Apps and URLs

4 – What’s a good frequency when your goal is to start raising awareness with new people?

(A) Three per day — build awareness, but don’t waste budget on unneeded reintroductions.

(B) Unlimited — make sure they remember your brand.

(C) One per day — you’re just trying to meet new people.

(D) Ten per day — spend some extra so they remember you.

5 – How can the pacing metrics help you to optimize remarketing line items?

(A) By helping you ensure the frequency settings do not cause impression loss

(B) By helping you ensure your bids and budgets are not limiting impressions won

(C) By showing you specifically what pacing should be set at in the next flight

(D) By showing you what inventory more spend might have acquired

6 – Which of the following is an example of low performers when trying to influence consideration?

(A) Sites with high viewability and clicks

(B) Sites with low volume, but high conversions

(C) Audiences with many conversions and high costs per thousand impressions (CPMs)

(D) Sites with low viewability and no conversions

7 – What’s the best way to optimize for creatives with high click rates?

(A) Update their visuals and messaging to make them even more compelling.

(B) Bid higher for their entire insertion order.

(C) Add them to a blacklist so you can exclude them from bidding.

(D) Move them to their own line items and bid higher for them.

8 – You have an insertion order designed to get more customers to install your app. What is its goal?

(A) Influence consideration

(B) Build awareness

(C) Drive action

(D) Create loyalty

9 – Manual optimizations to which components typically provide the greatest impact?

(A) Bids, frequency, site targeting, and creatives

(B) Budget, pacing, geography, and inventory

(C) Loyalty, awareness, action, and consideration

(D) Advertiser, campaign, insertion orders, and line items

10 – What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

(A) It can be expensive to implement and maintain.

(B) Categories change so frequently that they have an unpredictable effect on reach.

(C) Doing so can significantly reduce the inventory your ads can appear with.

(D) This can expand your reach to sites you do not intend.

11 – Which can be one of the most effective strategies for driving action?

(A) Including the “Thank you” page in your first-party audience targeting

(B) Always targeting a filtered URL and app list based on where users have converted in the past

(C) Setting the cost per action (CPA) goal 50 percent lower than your target CPA

(D) Using recency targeting with first-party audience lists

12 – When optimizing to build awareness, what components should you optimize first?

(A) Audience, creatives, and brand

(B) Spend, pacing, and frequency

(C) Sites, creatives, and time of day

(D) Viewability, budget, and pacing

13 – At its most basic, how do you optimize your campaign?

(A) Find out which components are driving the most revenue, then update your campaign to favor these components.

(B) Find out which components are best at getting the results you want, then update your campaign to favor those components.

(C) Find out which sites and apps bring the best response, then target more of them.

(D) Find out which creatives are most effective, then run more creatives like those.

14 – What is a way to improve your targeting when your goal is influencing consideration?

(A) Bid up on the highest-performing audience lists.

(B) Bid up on the audiences with the highest impressions.

(C) Bid up on the sites with the highest cost per thousand impressions (CPMs) and the lowest number of clicks (because they’re guaranteed to be premium inventory).

(D) Increase targeting until the audience is under 1,000 users.

15 – What is the maximum amount Bid Manager will increase your bids when using bid multipliers?

(A) 5x

(B) 20x

(C) 15x

(D) 10x

16 – What’s a promising way to increase your remarketing list’s potential impressions?

(A) Include similar audiences

(B) Decrease the frequencing setting

(C) Group multiple audiences using AND logic

(D) Include the audience that has been to the “Thank you” page

17 – What can you do to optimize in the final week of your campaign’s flight?

(A) Decrease all of your bids to ensure the best cost per thousand impressions (CPM).

(B) Make sure that the budget is spent in full on the highest-performing insertion orders.

(C) Let auto-optimization handle the last week of the flight.

(D) Delete any line items that don’t meet your cost-per-action (CPA) goal.

18 – Why is defining a primary goal the first step of optimizing your online advertising campaign?

(A) It tells you how to configure your campaign to be effective until you have performance data to guide you.

(B) Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.

(C) Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.

(D) It’s the first field you fill out when starting a new campaign in Bid Manager.

19 – What’s a possible way to optimize toward a $10 cost per action (CPA) goal if your current CPA is $50?

(A) Set a $10 goal, and bid very high.

(B) Set a $45 CPA, and then continue to lower it in $5 increments over time.

(C) Set a CPA goal of $60, and then incrementally increase the goal over time.

(D) Set the counting method to include only a percentage of the post-view clicks.

20 – Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?

(A) Because you have enough performance data and no longer need the algorithm to make estimates

(B) You know the targeted audience is especially valuable and you want to make an extra effort to reach it.

(C) Because you can factor in more variables than Bid Manager

(D) To see if your intuition can beat the algorithm

21 – Why would you look at an impression lost chart when making quick optimizations?

(A) It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.

(B) It shows how many auctions you’re losing due to bids, budget, and frequency.

(C) It’s an easy place to see all your bids.

(D) It shows potential spend based on the audiences targeted for the line item.

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