old digital garage updated

old digital garage updated

By: Answerout


1.) What’s The Biggest Challenge For Most Businesses When Going Online?

Planning a budge

Developing a plan

Optimising a website

Defining a customer base

2.) Web Analytics Can Tell You Many Things About Your Online Performance, But What Can Analytics Tools Not Tell You?

What your customers are doing on your website

Where your customers have come from before visiting your website

Where your customers go after leaving your website

What your customers are looking for on your website

3.) Where Does The Domain Name Of A Website Primarily Sit?

In the URL

In the coding of your header image

In your navigation menu

In your logo’s hyperlink

4.) You Notice That When People See Images Of Your Products Online, You Have An Increase In Conversions Or Sales. Which Customer Touchpoint Could You Use To Take Advantage Of This Insight?

Shopping bags

Blog content

YouTube

Social media

5.) When Designing Content As Part Of Your Content Marketing Strategy, What Does The ‘Think’ Stage Represent In The ‘See, Think, Do, Care’ Framework?

The consideration phase, when customers start to research potential products to buy

The finance stage, when customers think about their budgets

The action stage, the moment when customers commit and purchase your product

The sharing stage, when customers share images and feedback on your products

Click here to get the Answer

Make it Easy for People to find a business on the web

6.) What Is The Term We Use To Describe How Search Engines Categorise Each Piece Of Content?

Listing

Crawling

Indexing

Ranking

7.) Fill The Blank: ‘Search Engines _________ The Internet To Discover Content.’

index

crawl

investigate

rank

8.) When Looking To Optimise The Performance Of A Website To Improve Its Search Engine Ranking, Using ‘Long Tail Keyword Terms’ In Your SEO Plan Often Allows You To…

Outrank lots of larger, more established companies

Find more opportunities

See more traffic than short tail keywords

Perform better on social media

9.)  There Are Many Ways You Can Improve The Performance Of A Website From An SEO Perspective. When It Comes To Link Building, Which Of The Following Statements Is Accurate?

The quantity of links is important, not the quality

The quality of links is important, not the quantity

Links hidden within code on sites improves your SEO performance

Links hidden within images on sites improves your SEO performance

10.) A Lot Of Factors Can Affect How Well A Website Will Rank On Search Engines. What Role Does Metadata Have In This Process?

Helps your website stand out from the competition

Allows you to input lots of keywords so that you appear for all of them

Provides search engines with more consistent and clear information about what’s on the website

Allows you to place sales promotion offers within the search results

11.) When Advertising On Search Engines, If You Bid The Same As Your Competitor, Having A Higher Quality Score Will Mean You Appear Where In Comparison?

Alongside them

Below them

On the next page after them

Above them

12.) Which Of The Following Will Be Achieved By Including An Offer In A Search Engine Marketing (SEM) Ad?

It will help the ad stand out and encourage people to click it

It will guarantee the ad appears at the top of the search results

It will increase the amount of users across your entire website

It can increase the quality score of your ad

13.) What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?

Drive more traffic to your website

Target more people in different areas of the world

Ensure people see relevant ads that relate to their search query

Stop using negative keywords

14.) When Running A Search Engine Marketing Campaign, What Goal Do You Expect To Achieve By Having Conversion Tracking On Your Site?

To see personal data about the person who bought from you

To understand what is working and what is not

To increase your budget to get more traffic

To advertise internationally more easily

Reach more people locally, on social media or on mobile

15.) Local Directories Are A Great Tool For Getting Noticed Locally Online. What Would Be The First Step In Using A Directory?

Research competitors

Create a listing

Create an ad

Post a link

16.) Why Is It Important To Reach Customers On Their Mobiles When Advertising Locally?

People use their phones while they are on the go

Ads are smaller in mobile devices and therefore cheaper

People prefer to receive adverts on their mobile

Everyone has a mobile phone

17.) Why Is Social Media A Great Tool For Your Business To Build Trust And Engagement With Your Audience?

You can share offers and discounts exclusively to your following

You can share blogs from other businesses to cover more than what you do

You can share honest reviews about your product or service

You can connect with customers at any time of the day

18.) When Looking To Promote A Business On Social Media, What Is A Good Way To Grow Your Social Media Following Or Engagement Quickly?

Paid advertising

Pay for followers

Follow all of your competitors’ followers

Overuse hashtags

19.) When It Comes To Mobile, How Would You Define Usability?

The visitor’s time navigating your sitev

The visitor’s experience on your site

The visitor’s general time on your site

The vistior’s purpose when on your site

20.) When Looking To Create Video Content For Your Marketing Strategy, What Three Best Practices Should You Look To Include?

Short, technical, include a call to action

Relevant, short, entertaining

Short, entertaining, include a call to action

Short, relevant, include a call to action

21.) ‘Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.’ What Is This A Best Practice Example Of?

Writing engaging online copy

Keeping the target audience in mind

Understanding the user journey

Being consistent in your approach to copy

Reach more customers with advertising

22.) What Is One Of The Benefits Of Using Templates For Your Email Marketing Campaigns?

You can reuse the same template

They are always free

You can duplicate the design of your website

Templates work better on mobile

23.) Which Of The Following Is A Benefit Of Display Advertising Over Search Advertising?

Display advertising is cheaper than search advertising

Appearing on relevant websites offering advertising space

Ads can appear at the top of search engine results pages

Display ads are more likely to be clicked on

24.) When Advertisers Run Online Ads That Typically Include An Image For People To Click On, It’s Called…

Search Engine Optimisation

Banner advertising

Display advertising

Webpage advertising

25.) Which Of The Following Is The Most Accurate Analogy For A Display Advertising Network?

A targeting option for publishers

A marketplace between online publishers and advertisers

A payments system for online ad campaigns

A targeting option for advertisers

26.) Which Of The Following Is A Key Strategy For Distributing Your Video Content?

Share videos across all of your digital marketing tools

Pick one primary place to share your video content

Trust word-of-mouth to drive traffic to your videos

Send out a postcard to relevant mailing lists

27.) What Can You Do To Help Your Videos Appear In Search Results?

Make the content really interesting

Give detailed descriptions of its content

Clearly brand your videos

Include calls to action within the videos

Track and measure web traffic

28.) When Using Analytics Programmes On Your Website, Which Of These Do Not Fall Under The Category Of A Dimension?

The device users access the site with

The time a user spends on the site

The browser a user uses to visit the site

The geographical location of the user

29.) In The World Of Analytics, Tracking The Type Of Device The User Accessed Your Site By Is Considered Which Type Of Data?

Conversion

Dimension

Access

Metric

30.) Fill The Blank: When You Link Google Ads With Google Analytics You Are Able To Understand Which ________ Are Driving Performance.

Organic keywords

Social media ads

Paid keywords

Directories

31.) How Do You Handle Data In Analytics To Gain Greater Insights Into Our Audience’s Behaviour?

Partition

Sample

Segment

Extract

32.) When Creating A Presentation Based On Lots Of Data, What Principle Should You Bear In Mind?

Show all the information available, to give your audience as much context as possible

Tailor your approach to your audience in order to tell a better story

Stick to visual graphics only, as everyone will prefer this presentation format over tables and text

Present all information in the same way because everyone interprets things similarly

33.) Why Should You Avoid Focusing On Collecting As Much Data As Possible?

Vast quantities of data will take a long time to process

Large amounts of data are harder to store online

The right information, at the right time, is more valuable

Spreadsheets have a limit on the amount of information they can store

Sell products or services online

34.) When Building Your Online Product Store, To Make It As Effective As Possible You Should Look To Optimise The Performance By Using Images In What Kind Of Way?

Use images direct from the internet to ensure accurate file size

Use images direct from the original manufacturer

Ensure images are of a high quality

Use detailed descriptions instead of images to help search engines

35.) When Looking To Introduce E-Commerce Functions To Your Website, Which Of The Following Would Be The Best First Step?

Build an online store with an integrated payment system

Set up a web-based money transfer software like PayPal

Invest in a new website platform

Use other platforms such as eBay or Etsy

36.) Fill In The Blank: When You Are Considering The Layout Of The Product Pages, It Is Important To Put Them In ________ Order?

price

hierarchical

a constantly changing

alphabetical

37.) If A User Abandons Their Shopping Cart Without Making A Purchase, One Way To Bring Them Back To Complete The Purchase Is?

SEM advertising

Social advertising

Retargeting

Email campaigns

Take a business global

38.) Fill In The Blank: When Considering Expanding A Business Internationally, The Best Place To Start Is To__________?

use online tools to help you understand where there’s a strong demand for your products

move the whole business to that country

replicate your current business in as many countries as possible

buy new domains for the country

39.) Fill The Blanks: When Advertising Internationally, You Should Make Your Business ______ To The New Market, Consider The ___________ And Any Possible ___________ Implications.

accessible | supply chain | legal

affordable | supply chain | language

exciting | customers needs | currency

affordable | customer needs | legal

40.) If You Are Looking To Expand Your Company’s Presence Online Internationally, Which Of The Following Should You Consider With Regards To Your Online Content?

Google Digital Garage Final Exam Answers 2021

Translated by an automated tool only

Translated but also locally adapted for the audience

Translated into the native language

Left the same, and not translated

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