old digital garage updatedBy: Answerout
Planning a budge
Developing a plan
Optimising a website
Defining a customer base
2.) Web Analytics Can Tell You Many Things About Your Online Performance, But What Can Analytics Tools Not Tell You?
What your customers are doing on your website
Where your customers have come from before visiting your website
Where your customers go after leaving your website
What your customers are looking for on your website
In the URL
In the coding of your header image
In your navigation menu
In your logo’s hyperlink
4.) You Notice That When People See Images Of Your Products Online, You Have An Increase In Conversions Or Sales. Which Customer Touchpoint Could You Use To Take Advantage Of This Insight?
5.) When Designing Content As Part Of Your Content Marketing Strategy, What Does The ‘Think’ Stage Represent In The ‘See, Think, Do, Care’ Framework?
The consideration phase, when customers start to research potential products to buy
The finance stage, when customers think about their budgets
The action stage, the moment when customers commit and purchase your product
The sharing stage, when customers share images and feedback on your products
Make it Easy for People to find a business on the web
8.) When Looking To Optimise The Performance Of A Website To Improve Its Search Engine Ranking, Using ‘Long Tail Keyword Terms’ In Your SEO Plan Often Allows You To…
Outrank lots of larger, more established companies
Find more opportunities
See more traffic than short tail keywords
Perform better on social media
9.) There Are Many Ways You Can Improve The Performance Of A Website From An SEO Perspective. When It Comes To Link Building, Which Of The Following Statements Is Accurate?
The quantity of links is important, not the quality
The quality of links is important, not the quantity
Links hidden within code on sites improves your SEO performance
Links hidden within images on sites improves your SEO performance
10.) A Lot Of Factors Can Affect How Well A Website Will Rank On Search Engines. What Role Does Metadata Have In This Process?
Helps your website stand out from the competition
Allows you to input lots of keywords so that you appear for all of them
Provides search engines with more consistent and clear information about what’s on the website
Allows you to place sales promotion offers within the search results
11.) When Advertising On Search Engines, If You Bid The Same As Your Competitor, Having A Higher Quality Score Will Mean You Appear Where In Comparison?
On the next page after them
12.) Which Of The Following Will Be Achieved By Including An Offer In A Search Engine Marketing (SEM) Ad?
It will help the ad stand out and encourage people to click it
It will guarantee the ad appears at the top of the search results
It will increase the amount of users across your entire website
It can increase the quality score of your ad
13.) What Can You Achieve If You Divide Your Search Engine Marketing Account Into Relevant Campaigns And Ad Groups?
Drive more traffic to your website
Target more people in different areas of the world
Ensure people see relevant ads that relate to their search query
Stop using negative keywords
14.) When Running A Search Engine Marketing Campaign, What Goal Do You Expect To Achieve By Having Conversion Tracking On Your Site?
To see personal data about the person who bought from you
To understand what is working and what is not
To increase your budget to get more traffic
To advertise internationally more easily
Reach more people locally, on social media or on mobile
15.) Local Directories Are A Great Tool For Getting Noticed Locally Online. What Would Be The First Step In Using A Directory?
Create a listing
Create an ad
Post a link
People use their phones while they are on the go
Ads are smaller in mobile devices and therefore cheaper
People prefer to receive adverts on their mobile
Everyone has a mobile phone
17.) Why Is Social Media A Great Tool For Your Business To Build Trust And Engagement With Your Audience?
You can share offers and discounts exclusively to your following
You can share blogs from other businesses to cover more than what you do
You can share honest reviews about your product or service
You can connect with customers at any time of the day
18.) When Looking To Promote A Business On Social Media, What Is A Good Way To Grow Your Social Media Following Or Engagement Quickly?
Pay for followers
Follow all of your competitors’ followers
The visitor’s time navigating your sitev
The visitor’s experience on your site
The visitor’s general time on your site
The vistior’s purpose when on your site
20.) When Looking To Create Video Content For Your Marketing Strategy, What Three Best Practices Should You Look To Include?
Short, technical, include a call to action
Relevant, short, entertaining
Short, entertaining, include a call to action
Short, relevant, include a call to action
21.) ‘Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.’ What Is This A Best Practice Example Of?
Writing engaging online copy
Keeping the target audience in mind
Understanding the user journey
Being consistent in your approach to copy
Reach more customers with advertising
You can reuse the same template
They are always free
You can duplicate the design of your website
Templates work better on mobile
Display advertising is cheaper than search advertising
Appearing on relevant websites offering advertising space
Ads can appear at the top of search engine results pages
Display ads are more likely to be clicked on
24.) When Advertisers Run Online Ads That Typically Include An Image For People To Click On, It’s Called…
Search Engine Optimisation
A targeting option for publishers
A marketplace between online publishers and advertisers
A payments system for online ad campaigns
A targeting option for advertisers
Share videos across all of your digital marketing tools
Pick one primary place to share your video content
Trust word-of-mouth to drive traffic to your videos
Send out a postcard to relevant mailing lists
Make the content really interesting
Give detailed descriptions of its content
Clearly brand your videos
Include calls to action within the videos
Track and measure web traffic
28.) When Using Analytics Programmes On Your Website, Which Of These Do Not Fall Under The Category Of A Dimension?
The device users access the site with
The time a user spends on the site
The browser a user uses to visit the site
The geographical location of the user
29.) In The World Of Analytics, Tracking The Type Of Device The User Accessed Your Site By Is Considered Which Type Of Data?
30.) Fill The Blank: When You Link Google Ads With Google Analytics You Are Able To Understand Which ________ Are Driving Performance.
Social media ads
Show all the information available, to give your audience as much context as possible
Tailor your approach to your audience in order to tell a better story
Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
Present all information in the same way because everyone interprets things similarly
Vast quantities of data will take a long time to process
Large amounts of data are harder to store online
The right information, at the right time, is more valuable
Spreadsheets have a limit on the amount of information they can store
Sell products or services online
34.) When Building Your Online Product Store, To Make It As Effective As Possible You Should Look To Optimise The Performance By Using Images In What Kind Of Way?
Use images direct from the internet to ensure accurate file size
Use images direct from the original manufacturer
Ensure images are of a high quality
Use detailed descriptions instead of images to help search engines
35.) When Looking To Introduce E-Commerce Functions To Your Website, Which Of The Following Would Be The Best First Step?
Build an online store with an integrated payment system
Set up a web-based money transfer software like PayPal
Invest in a new website platform
Use other platforms such as eBay or Etsy
36.) Fill In The Blank: When You Are Considering The Layout Of The Product Pages, It Is Important To Put Them In ________ Order?
a constantly changing
37.) If A User Abandons Their Shopping Cart Without Making A Purchase, One Way To Bring Them Back To Complete The Purchase Is?
Take a business global
38.) Fill In The Blank: When Considering Expanding A Business Internationally, The Best Place To Start Is To__________?
use online tools to help you understand where there’s a strong demand for your products
move the whole business to that country
replicate your current business in as many countries as possible
buy new domains for the country
39.) Fill The Blanks: When Advertising Internationally, You Should Make Your Business ______ To The New Market, Consider The ___________ And Any Possible ___________ Implications.
accessible | supply chain | legal
affordable | supply chain | language
exciting | customers needs | currency
affordable | customer needs | legal
40.) If You Are Looking To Expand Your Company’s Presence Online Internationally, Which Of The Following Should You Consider With Regards To Your Online Content?
Google Digital Garage Final Exam Answers 2021
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Translated but also locally adapted for the audience
Translated into the native language
Left the same, and not translated